Temerlin Advertising Institute faculty and one graduate student presented their current research at The American Academy of Advertising (AAA) conference in Albuquerque on April 4-7, 2013. Several also participated on pre-conference informational panels.
Dr. Steve Edwards participated on the panels “Navigating the Review Process and Getting Published” and “The Art and Craft of Successful Reviewing.” He was also featured in the “Meet the Editors” session, as the editor of The Journal of Interactive Advertising.
Dr. Carrie La Ferle’s also spoke on two panels, “Your Future in Advertising Education” and “Teaching International Advertising”.
Dr. Edwards and Dr. La Ferle presented their research paper “Women’s (40+) Perceptions of Digitally Retouched Models in Product Relevant vs. Irrelevant Advertisements.”
Dr. Hye Jin Yoon presented her paper “Who Likes and Shares Comedic Violence Ads? Factors Affecting Attitude and Sharing Intention.”
Dr. Sidharth Muralidharan presented his work on “Examining the Impact of Celebrity Endorser Type on the Advertising Attitudes and Purchase Intentions.”
Dr. Yongjun Sung presented two papers. The first was “Nothing’s Gonna Change My Love for You: The Effect of Brand Identity Fusion,” followed by “Boundary Effects on Review Ratings: The Role of Susceptibility to Interpersonal Influence on Online Consumer Reviews.”
Temerlin Advertising Institute graduate student, Jessica Miller, presented her work “Dreaming in Pictures: Pinterest and the Visual Imagination,” in collaboration with Barbara Phillips from the University of Saskatchewan.
For a full itinerary of the conference, click here.