Five Temerlin Advertising Institute students created a marketing plan in their Integrated Marketing Communications course that their class client, Amy Kate Gardens, is implementing into their current business plan. The students, Mira Suarsana, Belle Riley, Briana O’Connor, Adella Winder and Leigh Groeschell, were under the direction of Associate Professor Yongjun Sung.
During the Fall semester, five groups of students in the Integrated Marketing Communications Class created a marketing plan for Amy Kate Gardens, a Southlake – based company that helps individuals create personalized miniature gardens and at home parties.
Amy Kate brought in a panel of industry professionals to judge the groups’ presentations and choose a winner. “The winning team was a truly impressive group. They came up with a number of recommendations for Amy Kate. In fact, many of their ideas were immediately incorporated into Amy Kate’s planning,” reports Dr. Sung. “For example, based on their suggestion, Amy Kate did purchase D Mom Magazine for its first advertising this spring. Also, Amy Kate changed its brand positioning based on our students’ analysis. Per their request, Amy Kate hired a professional PR firm to implement their suggestions.”
“We were so impressed with the creativity and depth of knowledge that the SMU Communications students brought to the project,“ says Bill Chinn, an SMU Executive MBA graduate, who owns Amy Kate Gardens.
For more information about Amy Kate Gardens, visit www.amykategardens.com