The Temerlin Advertising Institute would like to welcome Dr. Marc Weinberger to SMU! Dr. Weinberger joins Temerlin as an in-residence visiting research faculty member for the duration of the Spring 2013 semester.
Advertising scholar and professor of marketing, Dr. Weinberger comes to us from the Department of Marketing at the University of Massachusetts-Amherst, where he served as professor and associate dean for faculty affairs and research in the Isenberg School of Management. He was attracted to SMU because of the accomplished faculty in the department and Temerlin’s strong reputation and leadership. While only here at SMU for the spring, he hopes to share his research, meet new people and collaborate on new projects.
His research and teaching interests include marketing communication, humor in advertising and negative publicity. Specifically, he is working on humor-appeal projects, measuring the impact of advertising and publicity effects, reputation management and the effects of negative information in the marketplace.
Dr. Weinberger received both a bachelor’s degree and M.B.A. from the University of Massachusetts. He holds a doctorate in marketing from Arizona State University. His research and teaching experience has spanned over thirty years and we are proud to have him join the TAI team!