TAI at SMU’s Homecoming!

TAI Celebrates SMU’s 2014 Homecoming Weekend
Students and faculty from TAI’s MA in Advertising program celebrated SMU Homecoming by attending the annual parade on Bishop Boulevard. Afterwards they enjoyed free food and entertainment provided by the Meadows School of the Arts!

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Former Television Host, Mark Bunting, Teaching Technology Marketing Class at Temerlin Advertising Institute

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SPRING 2015 – ADV 5302: Technology Marketing and Advertising 

The Course: Taking cue from Inside the Actors Studio, this weekly 3-hour class will include guest speakers from some of the industry’s biggest names. We will explore a myriad of topics involving the marketing and advertising of technology products and services.

Professor Mark Bunting is the former television host of many popular computer programs from CNBC, The Discovery Channel and The Learning Channel, www.MarkBunting.com www.SkyTV.net.

As a serial entrepreneur in both tech and media, Mark will expose students to a broad spectrum of topics within the technology advertising/marketing arena. A few of the topics will includes

  • Marketing Technology to Consumers
  • Agency and Client Relationship
  • Social Networking and The Changing Media Landscape
  • Entrepreneurialism
  • Print Advertising
  • PR’s Role in the Communication Mix
  • Marketing’s Influence in the Product Development Cycle Out of home/Alternative Media
  • Mobile and Social 

This class is designed to help students to understand the fundamental disciplines of strategy, creative, media and interactive in all facets of marketing communications for the high technology industry. A rich schedule of leading high tech marketing executives will present general case histories, new product go-to-market launch initiatives, general state-of-affairs and developing trends in technology marketing, as well as creative/media “problem solutions” that run the gamut from traditional “brand development” to “crisis or advocacy” work.

Students will hear directly from many of the marketing and advertising executives from Silicon Valley and the media industry. The program is designed to expose communication students pursuing Creative, PR, Agency, or Media careers to a portfolio of leading thinkers in the vertical of technology and consumer electronics. In addition, entrepreneurial opportunities in the changing landscape of a “new media” will also be explored.

In addition, we will explore the latest trends in digital advertising from mobile to social and its impact across marketing segments and industries. Entrepreneurialism in media will also be covered, as will the exploration of career opportunities involving all of the aforementioned.

Guest Speakers have included a number of key executives from leading technology and media enterprises. Past Speakers have included:

  • Sam Gilliland, Chairman and CEO of Sabre (Travelocity.com),
  • Rich Silverstein, of Goodby Silverstein
  • Howard Mittman, publisher of WIRED Magazine,
  • Colette LaForce– Chief Marketing Officer (AMD),
  • Rob Wrubel, Chief Innovation Officer – (University of Phoenix), and
  • Ann Finney – PR (Hewlett Packard).

Speakers from TI, Samsung and technology companies will also share their experiences throughout the semester.

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TAI Graduate with Dieste Pays Tribute to Advertising Greats

Arturo Lee, a 2014 graduate of the TAI Masters in Advertising program, is now working at Dieste, a Hispanic marketing agency in Dallas. He and a group of creatives at the agency recently put out a tribute to the great creatives in advertising. Read more about the project from Arturo:

LosDeADMen“Los DeAD Men”: A Dia de Muertos Tribute to some of the greatest creative minds.

“Ever since my graduation from TAI I have been fortunate enough to work at Dieste. Dieste is a USH full service agency that handles clients like Cricket Wireless, AT&T, Goya Foods, and Hershey’s.

It should come as no surprise just how important Dia de los Muertos is for a Hispanic agency, so to commemorate this great holiday, a few of the creatives came up with the idea to pay tribute to some of the greatest creative minds in the industry.

By creating caricature gifs, some of the industry’s figureheads came to life as their very own Catrinas (skull paintings). Each of these gifs were then mounted on their very own Tumblr and shared throughout social media.

The tribute turned out to be a great success as many of the people honored (along with their agencies), retweeted and shared the work online. It was a truly amazing experience to get a chance to work on something so unique and that involved many famous names like David Droga, Gerry Graf and Marcelo Serpa.”

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Advertising Minor Awarded 2014 Meadows Exploration Awards

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Film Major and Advertising Minor, senior Ben Ohene

Ben Ohene is a film production major and advertising minor at Southern Methodist University. The senior is a transfer from the University of Texas at Arlington and began his journey at SMU in the fall of 2013. Ben is a first-generation Ghanaian-American and is the eldest of three children. Ohene is the vice president of communications for the Student Filmmakers Association at SMU and has interests in writing, photography, fashion, animation, the digital arts, outdoor sports, and culinary preparation. He is a member of SMU’s rugby club as well as an Eagle Scout and an American Red Cross volunteer. Additionally, he is an aspiring screenwriter and cinematographer whose plan is to enter the film industry after graduation in May of 2015.

Ben was awarded this year’s Meadows Exploration Award grant in the amount of $1,000 for his documentary film, Threads. Threads explores the psyche and rationale of university students in the United States when it comes to their daily fashion choices and the judgments that are passed on one another based on attire. Clothing is a form of non-verbal communication – the way that we dress ourselves depends on our personalities, emotions, and the cultures that we were raised in. Threads will be released during the spring of 2015.

About: The Meadows Exploration Awards offer undergraduate students the opportunity to do something truly amazing through art. Designed to promote independent research and creative exploration, the awards are available to any Meadows undergraduate student with an approved idea and a faculty sponsor. Past award recipients have choreographed new works; written and performed music; created art, films and TV programs; worked on political campaigns; delved into research; embarked on national and international trips; and participated in performances.

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Ad Club Hosts Resume and Interview Workshop

2014-10-22%2020.18.58On October 22, 2014  TAI’s Ad Club held a resume workshop and interview prep event. Students brought their resumes and sipped hot cocoa or coffee while learning valuable resume and interview tips from five professors with specialties in accounts, media and creative fields in advertising. Faculty attending the event included, Dr. Carrie La Ferle giving advice on Accounts; Professor Willie Baronet providing Creative advice; Professor Gordon Law- Media; Professor Bruce Orr- Accounts; and Professor David Hadeler- Accounts. An interesting and productive night was had by all.

 

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Students and Professors at Resume and Interview Workshop

Students and Professors at Resume and Interview Workshop

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TAI Founding Director Inducted into AAF Southwest Advertising Hall of Fame

Jim GoodnightJim Goodnight, founding Director of the Temerlin Advertising Institute at Southern Methodist University, was inducted on Tuesday, October 21, 2014 into the AAF’s Southwest Advertising Hall of Fame. Jim’s career spans some 37 years in marketing communications beginning at BBDO and traveling on to other agencies with clients such as Southwest Airlines, Pepsi, Scott Paper, Hormel, and many more serviced along the way.

 

Dr. Steve Edwards, current Director of the Temerlin Advertising Institute, along with faculty members, staff and students, all were present to honor Jim on this wonderful occasion. Southern Methodist University’s President Gerald Turner was also present along with Dr. Sam Holland, Interim Dean of Meadows School of the Arts.

Everyone had a great time and Jim gave an inspiring speech urging advertisers to do more for the brands they represent and for our profession by implementing the motto of the Temerlin Advertising Institute: Better Advertising. Better World. Watch Jim’s full speech below.

 

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MA Students attend AAF Dallas Showcase and Luncheon

Second year MA in Advertising students, Erin, Morgan, Rachel, Kirk and David, spent their lunch on Tuesday with AAF Dallas for their annual Emerging Technologies Showcase and Luncheon. The keynote speaker was Steve Deitz, President and Creative Director of 900lbs of Creative. He discussed what his company has been doing in experiential marketing. Through a collage of great examples, Steve was able to show how a stronger connection between technology, people and brands can occur using experience based marketing. A nice time was had by all and it was a great chance for faculty members to also catch up with previous students of the TAI program who are now industry professionals. 

Luncheon

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TAI Student Invents and Markets New Product

Matthew Lee, undergraduate Advertising and Computer Science double major at SMU

Matthew Lee, undergraduate Advertising and Computer Science double major at SMU

Matthew Lee, a current SMU undergraduate Advertising and Computer Science double major, recently created a device called the Zombie Tube, a tennis ball pressurizer. TAI caught up with Lee to learn more about his entrepreneurial efforts.

How did you come up with the idea for the Zombie Tube?
After a long day of practice with my doubles partner, we always had a ritual to see who can launch the dead tennis ball the farthest. After knocking several balls into the unknown with my partner, it dawned upon me how many tennis balls are wasted. Curious, I decided to walk into the small forest behind the tennis club and to my surprise, the forest floor was completely covered in tennis balls that were mostly dead. Since tennis balls have a limited lifespan and cannot be used again after its life is over, I created Zombie Tube so it can revive dead tennis balls back to the quality of new tennis balls. This process is repeatable for infinite use, so the tennis ball’s overall life is extended until the ball itself is physically destroyed (which is really hard to do).

What are your plans to advertise the Zombie Tube?
Since advertising requires a large amount of financial capital, I need to make use of free forms of advertising to promote my product. I plan on doing personal selling or using YouTube and social media sites to help gain some attention. Hopefully if my product gains lots of popularity through my initial free forms of advertising, in the future I plan on doing paid magazine and websites ads that have a large tennis consumer base.

What are your long-term plans in the field of advertising?
Ever since I took Survey of Advertising at SMU, I have a strong understanding of what I need to do in order to help a product gain awareness and I learned the process of how advertising can win over consumers. With these general ideas, I applied my knowledge and made sure my product had the right color scheme, target audience, advertising plan, and flexibility for future marketing strategies. Overall, I plan on getting a BA in Advertising because I really want to further my understanding of this major and I see how this major can have strong an impact on businesses and consumers.

TAI congratulates Lee on his Zombie Tube invention and wishes him the best of luck! To learn more about or purchase the Zombie Tube, visit: http://savethetennisballs.com/.

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TAI Student Molly Murer Talks About Her Internship at The Richards Group

Molly Murer

Molly Murer, Advertising Major

This summer, I am working as a Brand Management Intern at The Richards Group. I work mainly on the H-E-B account, as well as the PODS account. I have a wide array of tasks that I manage for the team, including scheduling out of home jobs (by creating posting instructions, quantities worksheets, purchase orders and communicating with vendors), compiling media traffic (including TV, Radio, Digital, Hispanic, Digital Out of Home,and specialized markets), creating weekly Competitive Dailies to send to the client, researching and compiling competitive decks for the creative team and client, opening jobs and purchase orders, and scheduling internal meetings with the team as well as external meetings with the client. Throughout the internship, I also give two major presentations to my entire team, including the principal. I have learned so much through this internship and am excited to see what the last few weeks bring. I have been entrusted with important tasks and appreciate the hands on experience.

Interested in learning more about the internship experiences of TAI students? Click herehere and here.

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TAI Students Visit Starcom Media Vest Group in Hong Kong

Temerlin Advertising Institute graduate students tour the Starcom Media Vest offices in Hong Kong. Meeting with the Hong Kong advertising executives is an amazing opportunity for students to learn how culture impacts advertising decisions in Asia and they felt welcomed by the wonderful group at Starcom Media Vest.

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With the help of Dr. Kara Chan of Hong Kong Baptist University, Dr. Carrie La Ferle organizes multiple visits to agencies while teaching International Advertising in Hong Kong during the summer. The students are learning, living, and taking in as many cultural experiences as possible.

TAI Group Receives Warm Welcome at Starcomm

Findout more at http://smu.edu/temerlin/graduate/

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