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The first year MA in Advertising students spent the second week of their global immersion in both Hong Kong and Macau. The week started with an informative guest lecture by Dr. Kara Chan on Branding in Asia followed by an interesting visit to the Hong Kong Heritage Museum. Among many exhibits, the life story and accomplishments of Bruce Lee was a group favorite. Thursday had the group meeting with the McCann & Spencer Advertising Agency where they learned about the creative growth of advertising in Hong Kong while experiencing many famous advertising campaigns undertaken by McCann over the years.
The week ended with a trip to Macau for a guided tour by the Advertising and PR team of the Galaxy Entertainment Group. Phase II of the 1.1 million square meters property, that is home to six major hotels with casinos, shopping and recreational facilities for families and VIP members, opened on May 27, 2015.
Saturday the students enjoyed a day tour of the famous sites of Macau such as the Ruins of Saint Paul’s Church, the Macau tower and the A-Ma Temple. Saturday night found the group experiencing the cultural blending of East and West while enjoying The House of Dancing Water show at the City of Dreams. This amazing show was directed by Franco Dragone (former director of Cirque du Soleil) and weaves cultural symbols and a love story through death-defying stunts, acrobatics, ballet, diving and water explosions.
Stay tuned for more to come from Week 3 as the group visits with OMD and enjoys some social time with a group of advertising students visiting Hong Kong from Queensland University in Brisbane, Australia.
What a proud day for everyone, particularly with jobs already secured at places like The Richards Group and Slingshot Advertising as well as others. Congratulations to Erin, Kirk, David, Morgan and Rachel from everyone at TAI-SMU. We look forward to following your bright careers.
Congratulations to Rachel Peng!
Second year MA in Advertising student, Rachel Peng, successfully defended her thesis research titled, “The Interaction between Music and Message Frame: A Congruity Approach.”
She has been working on this experimental research for the past year and her results show that when the valence of the mood created by the music and the message frame is congruent, effectiveness of the public service advertisements may increase. She examined this using local animal shelter support as the issue featured in the PSAs.
TAI congratulates Rachel on her successful defense and cheers her on in her exciting journeys ahead!
Congratulations to Erin Hedrick!
Yesterday, Friday May 1, 2015, second year MA in Advertising student, Erin Hedrick, successfully defended her thesis research titled, “Building Brand Value: Movie Theaters as Products that Advertise the Experience.” Her adviser was Dr. Carrie La Ferle.
She has been working on this research for the past year and her results show that people do enjoy going to the movies but that the value of the experience can be enhanced if theaters paid more attention to convenience factors, loyalty programs and highlighting the social companionship with friends opportunities. Price was not the key factor in decisions to attend or not.
TAI congratulates Erin on her successful defense and cheers her as she joins The Richards Group Advertising Agency in Account Management where she has spent the past few months undertaking her Executive Internship!
Congratulations again, from your TAI Family.
The Advertising Education Foundation of Houston (AEFH) awarded the O Joe Russell Scholarship to TAI student, Sarah Campbell. The AEFH and the American Advertising Federation of Houston (AAF-H) on April 10th presented 25 scholarships to college students who are pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial art, public relations or other related fields. Sarah Campbell competed amongst students who currently attend colleges and universities within Arkansas, Louisiana, Oklahoma, and Texas (AAF-District 10). TAI is not the only one proud of Sarah’s achievements. Her former teacher, Professor Haayen said, ““I had the pleasure of having Sarah as a student in my Advertising Research class last semester. She was a joy to have in class. She is curious, engaged, motivated and hardworking. The kind of student who inspires her teacher and classmates to do their best work. This scholarship honor is well deserved, and I am sure it is the first of many successes to come. Bravo, Sarah!” The AEFH received submissions from 17 different schools within the AAF-District 10 region. We are unbelievably proud that a Southern Methodist student was able to win amongst such stiff competition. On achieving such a prestigious scholarship Campbell said, “I am honored to be selected as a recipient of this scholarship! The TAI program at SMU has been an incredible academic experience that has pushed me to grow both creatively and professionally. With the gift of this scholarship, it will be easier for me to afford the valuable resources available here at TAI. I look forward to continued mentorship from outstanding professors, inspiration from my talented peers, and the opportunity to increase the depth and breadth of my creative portfolio. The Lord has blessed me with more opportunities than I can count, and I am beyond grateful for the financial help that allows me to pursue His plan for me.” TAI is extremely proud of Sarah’s accomplishments and we can’t wait to see what she does in the future!
Please join the Temerlin Advertising Institute in congratulating Sarah Campbell on this outstanding achievement.