Second year MA in Advertising students, Erin, Morgan, Rachel, Kirk and David, spent their lunch on Tuesday with AAF Dallas for their annual Emerging Technologies Showcase and Luncheon. The keynote speaker was Steve Deitz, President and Creative Director of 900lbs of Creative. He discussed what his company has been doing in experiential marketing. Through a collage of great examples, Steve was able to show how a stronger connection between technology, people and brands can occur using experience based marketing. A nice time was had by all and it was a great chance for faculty members to also catch up with previous students of the TAI program who are now industry professionals.
Matthew Lee, undergraduate Advertising and Computer Science double major at SMU
Matthew Lee, a current SMU undergraduate Advertising and Computer Science double major, recently created a device called the Zombie Tube, a tennis ball pressurizer. TAI caught up with Lee to learn more about his entrepreneurial efforts.
How did you come up with the idea for the Zombie Tube?
After a long day of practice with my doubles partner, we always had a ritual to see who can launch the dead tennis ball the farthest. After knocking several balls into the unknown with my partner, it dawned upon me how many tennis balls are wasted. Curious, I decided to walk into the small forest behind the tennis club and to my surprise, the forest floor was completely covered in tennis balls that were mostly dead. Since tennis balls have a limited lifespan and cannot be used again after its life is over, I created Zombie Tube so it can revive dead tennis balls back to the quality of new tennis balls. This process is repeatable for infinite use, so the tennis ball’s overall life is extended until the ball itself is physically destroyed (which is really hard to do).
What are your plans to advertise the Zombie Tube?
Since advertising requires a large amount of financial capital, I need to make use of free forms of advertising to promote my product. I plan on doing personal selling or using YouTube and social media sites to help gain some attention. Hopefully if my product gains lots of popularity through my initial free forms of advertising, in the future I plan on doing paid magazine and websites ads that have a large tennis consumer base.
What are your long-term plans in the field of advertising?
Ever since I took Survey of Advertising at SMU, I have a strong understanding of what I need to do in order to help a product gain awareness and I learned the process of how advertising can win over consumers. With these general ideas, I applied my knowledge and made sure my product had the right color scheme, target audience, advertising plan, and flexibility for future marketing strategies. Overall, I plan on getting a BA in Advertising because I really want to further my understanding of this major and I see how this major can have strong an impact on businesses and consumers.
TAI congratulates Lee on his Zombie Tube invention and wishes him the best of luck! To learn more about or purchase the Zombie Tube, visit: http://savethetennisballs.com/.
Molly Murer, Advertising Major
This summer, I am working as a Brand Management Intern at The Richards Group. I work mainly on the H-E-B account, as well as the PODS account. I have a wide array of tasks that I manage for the team, including scheduling out of home jobs (by creating posting instructions, quantities worksheets, purchase orders and communicating with vendors), compiling media traffic (including TV, Radio, Digital, Hispanic, Digital Out of Home,and specialized markets), creating weekly Competitive Dailies to send to the client, researching and compiling competitive decks for the creative team and client, opening jobs and purchase orders, and scheduling internal meetings with the team as well as external meetings with the client. Throughout the internship, I also give two major presentations to my entire team, including the principal. I have learned so much through this internship and am excited to see what the last few weeks bring. I have been entrusted with important tasks and appreciate the hands on experience.
Interested in learning more about the internship experiences of TAI students? Click here, here and here.
Temerlin Advertising Institute graduate students tour the Starcom Media Vest offices in Hong Kong. Meeting with the Hong Kong advertising executives is an amazing opportunity for students to learn how culture impacts advertising decisions in Asia and they felt welcomed by the wonderful group at Starcom Media Vest.
With the help of Dr. Kara Chan of Hong Kong Baptist University, Dr. Carrie La Ferle organizes multiple visits to agencies while teaching International Advertising in Hong Kong during the summer. The students are learning, living, and taking in as many cultural experiences as possible.
Findout more at http://smu.edu/temerlin/graduate/
On Thursday, May 15, Dr. Francisco Rejón-Guardia,Visiting Professor from the University of Granada (Spain), presented a workshop to Temerlin Advertising Institute students and faculty titled “Personal Branding: What Are Your Social Networks Saying About You?”
#Personal Branding workshop presented by Dr. Francisco Rejón-Guardia, Visiting Professor for the Temerlin Advertising Institute.
During the workshop, Dr. Rejón-Guardia shared strategies and tips for developing a personal brand and strong reputation online. Since one in three employers look at a job candidate’s social media (Facebook, LinkedIn, Twitter, Instagram, etc.), Dr. Rejón-Guardia says it’s important to know the image of yourself you are projecting online. His strategies for developing a strong personal brand, both online and off, include knowing your target (i.e. potential employers, jobs, etc.), being specific with your personal tag/slogan, being professional, emphasizing your area(s) of specialization, knowing and telling your story, providing a consistent image of yourself, being genuine, and providing value to your industry. For more on his presentation, click here.
Dr. Rejón-Guardia explains his strategies for developing a strong personal brand to Temerlin Advertising Institute students and faculty.
Dr. Rejón-Guardia is an Associate Lecturer in Marketing and Market Research at the University of Granada (Spain). His research interests include online consumer behavior, e-commerce, new advertising formats, and market research methodology. Dr. Rejón-Guardia has been a Visiting Professor in the Temerlin Advertising Institute since April 2014. He is using his time in the US to collaborate with American colleagues on various advertising and marketing research projects for publication.
David Hadeler, President of SKSW Advertising and SMU Advertising Professor at the Temerlin Advertising Institute talks about the campaign waged by Virgin America Airlines against Southwest to launch service at gates Love Field in Dallas.
Professor Hadeler is at 1:11 in video. See whole story at NBC 5 in Dallas.
SMU’s Spring 2014 Intro to Creativity class comes together to create a Happy Video inspired by Pharrell Williams.
The Temerlin Advertising Institute class explores creativity and the creative thinker’s role in shaping the culture in advertising. The class is part of the new minor and major in advertising as well as part of the minor in graphic design.
An advanced course on Creative Problem Solving is also offered as part of the M.A. program at the Institute.
Thanks to Zoë Filutowski!