SMU Fashion Week, Dallas

Students are blogging during SMU’s first Fashion Week, March 26-30, 2012. The week includes panel discussions with journalists and retailers, and closes with a fashion show from the SMU Retail Club. Learn more at www.smufashionweek.com

Fashion Week finale

 An update from Julia, SMU Fashion Week Design Director:

Photos by Shelby

SMU students, faculty, and guests gathered outside the Meadows School of the Arts for the final Fashion Week event, Retail Club’s Annual Fashion Show. Chairs, Fashion Week Survival Bags, and the Fashion Week print issue lined the red runway. SMU students modeled looks from the shak at Stanley Korshak, styled by the Fashion Week Executive Team. The show was divided into style sections reflecting student needs, including fashions for class, the Boulevard, and formal events. The DJ, student moderators, and digital photo booth added to the energy.

Guests of Fashion Week received the Fashion Week Survival Bag at Monday’s launch party at Tootsies and at Friday’s show. From Fashion Week 2012, we hope students gained insight on valuable courses and internships to help them prepare for a career in fashion journalism, marketing, styling, designing, and retail.

The Fashion Week Executive Team, consisting of 11 students, produced and the designed all events and promotional materials. Thank you to SMU and to our sponsors: the shak at Stanley Korshak, SMUStyle, D stylesheet, D ShopTalk, Tootsies, and Carter Blood Care.

 

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Style connections

An update from Megan, SMU Fashion Week coordinator and editor of SMUStyle:

Fashion Journalism and Blogging Panel (from left) Tracy Achor Hayes, Kristie Ramirez, Tina Craig, Merritt Beck and Amber Venz

As soon as I heard about SMU Fashion Week, I knew I wanted to be on board. With the introduction of the fashion media minor and the first Fashion Week, it’s so exciting to see the fashion presence growing on campus. I have really enjoyed connecting students at SMU with professionals in the fashion industry.

Since the beginning of the school year, I have been imagining how the events of the week were going to play out, and so far everything has surpassed my imagination.

Vintage Mobile was located at the Flagpole throughout the day, and I am looking forward to another chance to shop on the bus tomorrow. The Vendor Fair in the lobby of Owen Fine Arts Center featured clothes from Piermarini Boutique, Lilly Pulitzer, Blinc, Strut and Rent The Runway.

The Fashion Journalism and Blogging Panel, which took place last night in O’Donnell Hall, was a huge success. The panel featured Amber Venz of VenzEdits.com; Tina Craig of BagSnob.com; Merritt Beck of The Style Scribe; Tracy Achor Hayes, the creative director of the Neiman Marcus Book; and Kristie Ramirez, style editor of Texas Monthly.

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Big success on a big night

Kelsey, SMU Fashion WeekAn update from Kelsey, public relations director for SMU Fashion Week, and a sophomore CCPA major, with a minor in fashion media:

The launch party at Tootsies was such a success! I didn’t have time to blog when I got there because I was so busy with all of the final preparations. I and other members of the executive team finished stuffing the Fashion Week survival gift bag, complete with customized Twist Bands, a Tootsies gift card, DIY hair feathers and so much more.

SMU Fashion Week gift bags

SMU Fashion Week survival bags.


After we finished with the bags, we set up the greeting table with raffle entries and SMU FW T-shirts for sale. Later in the night, Grace picked from the wheel our raffle winners. There were six winners who received gift cards to Drybar Dallas, and two lucky winners received gift cards to Tootsies.

The party had delicious sweets by Pinkberry, amazing mocktinis available at upstairs and downstairs bars, and beats spinning downstairs.

SMU Fashion Week manicure station

A manicure station awaits opening-party visitors.

The biggest hit of the night was definitely the nails station! Girls circulated the lounge all night to get manicures in the hottest spring colors by Butter nail polish.

There was also a station for makeup and hair feathers. Guests enjoyed browsing the luxurious clothes at Tootsies; there were even a handful of purchases during the night.

The best part for me was learning from the guests how they heard about SMU Fashion Week, because that ties back to my role as PR director. It was great to hear people comment about seeing the promotional video on our website or enjoying the tweets from our Twitter handle.

The launch party tonight definitely set the right tone for the rest of the week. I can’t wait!

Tomorrow the day kicks off at 11 a.m. with a trunk show in the Owen Fine Arts Center Atrium, I hope to see all of you there.

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Day 1, Fashion Week 1

Kelsey, SMU Fashion WeekAn update from Kelsey, public relations director for SMU Fashion Week, and a sophomore CCPA major, with a minor in fashion media:

I can’t believe SMU Fashion Week is finally here! I remember getting the first information email back in September, and now this week all of our planning will be put to the test.

I am especially excited about the kick-off party tonight because I was a public relations director for the SMU FW board. A key part of public relations is getting the word out and creating a brand for your company, which in our case is SMU Fashion Week. A kick-off party is a great way to create buzz about the week to come, and we are so lucky to have Tootsies sponsoring the party – they are a notable and loved Dallas retailer.

Right now the weather is a beautiful 80 degrees and perfect for the hi-low skirt I am planning to wear tonight! I can’t wait to see everyone in their spring best. I’ll check back in when I get to Tootsies to set up.

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Introducing SMU Fashion Week

An update from Grace, executive chair and founder of SMU Fashion Week, and a senior chemistry major, with a minor in psychology and fashion media:

I am so excited that the week is finally here after so much planning and organizing! I decided to bring this idea to the SMU campus after seeing it at the University of Pennsylvania.

To many people’s surprise, I am actually a chemistry major because I originally wanted to go to medical school after graduation. During my junior year, I decided to pursue my real passion, the fashion industry.  When I became interested in switching my career plans, I had many questions about this new industry and what I needed to do to have a career. This has been one of my main motivations in bringing SMU Fashion Week to SMU. I hope that these panels help students, like myself, learn more about this amazing industry and inspire us to make our dreams come true!

You will hear success stories from SMU alums, Dallas fashion icons, and newcomers making headlines. I am so proud of my team’s hard work and can’t wait to have an incredible time with all of you this week. I hope you enjoy SMU Fashion Week!

To learn more about all of this week’s events visit our website. You can get all the latest updates on our Facebook page  or follow us on Twitter!

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