Red and Blue Scrimmage 2009

The Cox School of Business Honors Marketing Practicum class (in photo, right) is teaming up with SMU Athletics this spring to promote SMU Football’s Red and Blue Scrimmage on April 25. The marketing class also is organizing festivities at Doak Walker Plaza before the scrimmage for students, alumni and the community.

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Thanks for a great season kickoff!

An update from Lauren:

Red&BlueScrimmage09 018.jpg The entire Marketing Practicum Course would like to thank everyone who came out to support the Mustang players at the Red & Blue Scrimmage on Saturday. We would also like to thank everyone who stopped by the Doak Walker Plaza festivities beforehand.

Red%26BlueScrimmage09%20039.jpgThe Big Red Rooster performance was great, thanks to the W Dallas-Victory Hotel. We had a great turnout and lots of fun with the trivia contest (some people had questions even for some of us!), food and giveaways. It was awesome to see everything come together on Saturday.

We are currently in class working on a recap of the event and working with all the departments to come up with pros and cons for next year. This just shows how even after the event, there is work to be done.

Red%26BlueScrimmage09%20026.jpg We will be presenting to the client (who right now is being determined) a recap of what our class did to promote and execute the event. We will also present to them what we would recommend to do again in the future and things we would not do again or things we would change. This is a good way to look back on all the work we did as a class.

Again, thanks to everyone who came out, and we hope you had a great time and got excited for the upcoming season!

Pony up!

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