Red and Blue Scrimmage 2009

The Cox School of Business Honors Marketing Practicum class (in photo, right) is teaming up with SMU Athletics this spring to promote SMU Football’s Red and Blue Scrimmage on April 25. The marketing class also is organizing festivities at Doak Walker Plaza before the scrimmage for students, alumni and the community.

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One week, one day and counting

An update from Lauren, a senior marketing and psychology major:

doakwantsyou-poster-300.jpgOur Marketing Practicum Course has finally come together to finalize many promotions, timelines and campaign strategies that will make this Red & Blue Scrimmage a success next Saturday, the 25th!

Most of us in the course catch each other online and through email up until the wee hours of the night still working on things for next week’s “Kickin’ it at the Flagpole” event as well as the pre-scrimmage event itself. We want everything to be perfect, to go smoothly – and nothing to fall through the cracks.

We constantly find ourselves spell-checking everything we do, even if it is a casual email to a classmate. We treat this assignment like it is our job, and even though we are not getting paid for it, we are getting paid with experience and knowledge to bring with us for future jobs and experiences in the real world after college.

Scrimmage update!

Our “Doak Wants You” campaign starts today, and everyone should be seeing signs of it popping up on campus and in the residence halls! We will be at Relay for Life tonight passing out glow-in-the-dark Red & Blue Scrimmage wristbands in front of Moody Coliseum, so make sure to come and claim yours before they are all gone! Wear this all week to help us promote the Scrimmage and your SMU Mustang players!

Next week

We will be hosting a “Kickin’ it at the Flagpole” event next Wednesday from 12-2 at the SMU Flagpole. More information will be coming out about this fabulous event on Monday! Look for details then – it’s going to be an event that you don’t want to miss!

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