Red and Blue Scrimmage 2009

The Cox School of Business Honors Marketing Practicum class (in photo, right) is teaming up with SMU Athletics this spring to promote SMU Football’s Red and Blue Scrimmage on April 25. The marketing class also is organizing festivities at Doak Walker Plaza before the scrimmage for students, alumni and the community.

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Behind the scenes

An update from Lauren, a senior marketing and psychology major:

Marketing is more than coming up with catchy themes and ideas to get an audience’s attention.

With our Marketing Practicum Class, we are in charge of finding sponsors and donations in order to help promote as well as cover costs of all the festivities that we have planned for the pre-scrimmage event for the Red & Blue Scrimmage. We have to go out and talk to businesses in the area and convince them that joining us will benefit them as well as us.

It’s hard work and has given all of us in the class real-world experience in what it is truly like in the marketing world.

The class is also in charge of keeping everything organized for our client, the SMU Athletic Department. We organize all of our contacts, sponsorships, donations, media promotions, hour-by-hour event plans, etc. to be presented to the SMU Athletic Department for approval before everything and anything we do.

Again, it can be complicated and hard work, but in the end it compares to nothing else out there to prepare you for the working world and working with a client.

Scrimmage update!

We have secured the W Hotel as our band sponsor for the pre-scrimmage event! The hotel will be sponsoring The Red Rooster Band, all of whose members are SMU Alums, and will be performing on Saturday, April 25, at Doak Walker Plaza starting at 11:30 am before the scrimmage. Don’t miss out on this anticipated performance!

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