As any seasoned college student knows, selecting a favorable class schedule is one of the most important decisions he or she has to make. Fortunately I was able to hit the jackpot with the Honors Marketing Practicum class taught by Professor Judy Foxman.
The Marketing Practicum course was selected by the SMU Athletic Department to design and implement a marketing campaign to increase the attendance at the annual Red-Blue Spring Football Game, this year on April 5.
I was drawn to this class for a number of reasons. First and foremost, there are no tests! Second, Professor Foxman is arguably the best professor at SMU. Also, the class is formatted as more of an internship than an actual class, and I thought the class would be a great way to boost my resume. Finally, being the sporting enthusiast that I am, a chance to promote the spring game sounded too good to pass up.
On our first day of class we selected our class coordinators, April and Andrew. We were then divided into four different departments: Advertising, Public Relations, Campaign Strategy, and Account Planning. After a lengthy brainstorming session we finally came up with our name: Blitz Marketing Group, and we were under way.
Since many people in the Blitz Marketing Group were unfamiliar with each other, we decided to go to happy hour to build some camaraderie. So we headed down to Chuy’s to have a couple drinks and a lot of fun.
Happy hour was the just the beginning of Blitz Marketing Group’s work hard/play hard philosophy. The class is plenty of hard work, but we have a lot of fun while we are at it. Working with the same people on a regular basis, there are definitely some funny stories. For example, Alex, a top swimmer on SMU’s nationally ranked swim team, had to Wikipedia “Business Casual,” before attending class in that attire. Alex is from Norway, so he had never heard of that term. We also learned that Tucker’s ideal Valentine’s Day night this year would have consisted of a trip to Medieval Times (after all, what could be more romantic then eating with your hands while watching a simulated joust match?).
Eyes on the goal
Our task of boosting attendance in the Red-Blue Game will be difficult. There are many other events that students commonly go to around the time of the game. Our goal is to make the event more than just a football game. We want to provide a party atmosphere that makes the Red-Blue Game the “it” place to be for students.
Last year, attendance at the game was absolutely atrocious. Our clients want us to double the 1,000 people who attended last year’s Red-Blue Game. However, we feel with June Jones now at the Hilltop, we should easily be able to top their goal. June Jones was able to resurrect an abysmal Hawaii team and turn it into a nationally ranked power. There is no telling what he can do with the facilities and resources that SMU provides him.
“A New Breed” of football is coming for sure. June runs a wide-open attack that throws the ball on almost every play. While at Hawaii, his teams were always among the nation’s leaders in points scored, so expect to see some fireworks at the Red-Blue Game.