Hal Brierley Helps Prepare The Next Generation Of Business Leaders

Hal Brierley Helps Prepare The Next Generation Of Business Leaders

Hal Brierley has come a long way from starting a database marketing firm in 1969 in the basement of Dillon Hall at Harvard Business School. Brierley became well known as the only external consultant involved in the launch of American Airlines AAdvantage, the nation’s first frequent traveler program. He grew his firm Epsilon into an industry leader, and then spent 30 years building Brierley + Partners into a global leader in the design and management of customer loyalty programs. A $10 million gift to SMU from Brierley and his wife, Diane, created the Brierley Institute for Customer Engagement in Cox, the nation’s first academic institute devoted to study of the field.

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Cox School Of Business Honors Five SMU Alumni

Cox School Of Business Honors Five SMU Alumni

SMU’s Cox School of Business honored Distinguished Alumni Michael Merriman ’79, John Anthony Santa Maria Otazua ’79, ’81 and Billie Ida Williamson ’74 and Outstanding Young Alumni Bryan Sheffield ’01 and Jason Signor ’04 at its annual awards luncheon May 13.

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Setting The Stage: Faculty Discuss Roots Of Their Current Research

Teaching children who were struggling to read launched Stephanie Al Otaiba on an investigation of early literacy intervention that continues

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SMU Alumnus Helps Improve Economic Opportunities In Costa Rica

SMU alumnus Jonathan “Jonás” Lane ’09 calls his three years in the Peace Corps “an internship in life itself.” Lane,

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SMU Alumni’s Stylish Start-up Connects Content To Commerce

EXCERPT The following story about SMU alumna Amber Venz ’08 and Baxter Box ’11, who holds an M.B.A. from SMU’s Cox

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Reaching 100, Staying Young

“Universities do not grow old; but yearly they renew their strength and live from age to age in immortal youth.” With

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Programs, Professors Cultivate Next-Generation Entrepreneurs

  A thread of entrepreneurship weaves through the history of SMU from the beginning. In asking “What is our duty

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