SMU Alumna’s Dazzling Designs Win Spot In Belk Showcase

Jewelry designer Ali Howell '86 is among 13 winners of the Belk Southern Designer Showcase. Jewelry maker Ali Howell ’86 is among 13 winners of the second annual Belk Southern Designer Showcase. Howell, the founder and designer of ali & bird jewelry, was selected from nearly 300 entrants. Her pieces will be sold in Belk department stores throughout the country and online in spring 2014. Howell, an Atlanta resident, started ali & bird in 2009. She describes her original pieces as “affordable statement jewelry that reflect current fashion and color trends, bringing modern flair to classic looks.” The jewelry is handcrafted with semi-precious stones in the United States and is sold by more than 75 retailers. A native of Memphis, Tennessee, Howell dived into the design realm as an SMU student when she landed a summer job in the Dallas Market Center showroom of a friend’s mother. “That led to an internship and a job offer after graduation,” she says. After earning degrees in advertising and psychology from SMU, she moved to New York City where she launched a career in visual merchandising. Howell’s talent for mixing bold colors and classic designs served her well as the creative force behind the marketing, showroom displays and advertising campaigns for Herend USA, a fine china company, for 10 years. At first, jewelry making was strictly a hobby. “I’ve always been a creative person, and [...]