That’s SMU alumna Whitney Wolfe Herd ’11 on the cover of the Forbes 30 Under 30 issue. Herd founded Bumble, “America’s fastest-growing dating-app company,” just three years after receiving a bachelor’s degree in international studies from SMU’s Dedman College of Humanities and Sciences. This is her second consecutive appearance on the business magazine’s list of top “youthful visionaries” in 20 industries. In the profile that accompanies her December 12, 2017, cover, the 28-year-old entrepreneur talks about her mission to empower women via social networks devoted to dating, friendship, and business and networking. “We let our users guide our innovation. We let our users guide our brand.”
By Clare O’Connor
When Whitney Wolfe Herd started planning an October launch party for a new product at Bumble, America’s fastest-growing dating-app company, she was deliberate in her choice of venue: the Manhattan space that for 57 years hosted the Four Seasons restaurant, where regulars like Henry Kissinger, Vernon Jordan, Edgar Bronfman and Stephen Schwarzman created the ultimate power lunch.
The space now has a new name, new management and a new menu. And, as Herd insists, a new perspective on business. “The power lunch is no longer just for men,” Herd announces to the mostly young, mostly female crowd, before ceding the stage to the pop star Fergie. “We all deserve a seat at the table.”
That table surely now includes the 28-year-old Herd, who has changed the tenor of dating dynamics. By letting women make the first move, Bumble has amassed over 22 million registered users, to closest competitor Tinder’s 46 million, and at more than 70% year-over-year growth, to Tinder’s roughly 10%, it’s closing the gap quickly.