New Major Teaches Science And Business Of Sports

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As a dance major, senior Megan Southcott has always been interested in the human body because “I want to know what makes it tick and how it can further facilitate my dancing,” she says.

To help achieve her goals, Southcott became one of the first students to enroll in SMU’s new Applied Physiology and Sports Management (APSM) major, starting last fall in the Annette Caldwell Simmons School of Education and Human Development. Two concentrations are offered: Applied Physiology and Enterprise, which focuses on a science foundation in health and fitness; and Sports Management, which provides the business background for students interested in working with sports organizations.

Southcott, who chose the Applied Physiology and Enterprise component, says she wants to create a similar program oriented toward dancers.

Possible careers in this field include management of sports organizations or of a fitness facility, corporate fitness programming, sports marketing and public relations, and representation of
professional athletes.

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