Branding Good Advertising

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Advertising legend Hal Curtis (’84) critiqued the work of Temerlin Advertising Institute students during a spring campus visit. As part of the ExxonMobil Lecture Series, the Emmy-winning creative director addressed the topic “Brand Heroism: Advertising as a Force for Good.” Curtis, who has directed major campaigns for Nike, Coca-Cola and others, told students that a strong sense of ethics and meaningful advertisements can have a positive cultural impact.

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