Their 30 Seconds of Frames

SMU Students Filming their Chipotle commercialSMU advertising and cinema-television students won $20,000 for creating the best 30-second commercial in a national competition sponsored last fall by Chipotle Mexican Grills. Overall, 15 students from Meadows School of the Arts entered the contest. Two teams conceptualized, wrote, filmed and edited three spots each for the competition, “30 Seconds of Fame.” An eight-member SMU team produced the winning entry, “The Wall” (right), which ran with another SMU entry, “The Dryer,” on the JumboTron in New York City’s Times Square, making them the first student-created ads to do so. In the second round of competition, Chipotle uploaded all of the approved entries submitted by teams from 22 colleges and universities – including six from SMU – to YouTube.com and began counting which submissions were being viewed the most. “The Wall,” which attracted 7.7 million viewers, placed second behind the University of Nebraska’s “Dady,” which had 8 million.

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