Post-Gazette: Bearing an eternal summer: Marketers target people’s mind-set, not age

The research of Thomas E. Barry, vice president for executive affairs at SMU and professor of marketing in the Edwin L. Cox School of Business, was featured in the Pittsburgh Post-Gazette. The Oct. 14 feature story "Marketers target people's mind-set, not age" by journalist Teresa F. Lindeman explores the concept "you're as old as you feel."