Dallas Innovates: SMU Researchers, Gamers Partner on Cancer Research

The Guildhall at SMU

Dallas Innovates: SMU Researchers, Gamers Partner on Cancer Research

Adding the processor power of the network of "Minecraft" gamers could double the amount of computer power devoted to the SMU research project.

SMU Guildhall and cancer researchers level up to tap human intuition of video gamers in quest to beat cancer

Video gamers have the power to beat cancer, according to cancer researchers and video game developers at Southern Methodist University, Dallas.

USA Today on SMU Guildhall study: Video game review scores influence consumers

A three-day study by The Guildhall at SMU and Electronic Entertainment Design and Research (EEDAR) found that video game review scores influence consumers, at least to an extent.

The behavioral study was designed to measure the influence professional critic reviews have on purchase behavior, willingness to recommend, and consumer perception of individual video game titles. The results reinforce the industry's assumptions of a strong causal link between professional critic reviews and their ability to affect consumers" actions and perceptions, said the study's designers.

2016-10-17T17:01:18+00:00 September 3, 2010|Categories: Mind & Brain, Researcher news, SMU In The News, Technology|Tags: |
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