The Guildhall at SMU

USA Today on SMU Guildhall study: Video game review scores influence consumers

A three-day study by The Guildhall at SMU and Electronic Entertainment Design and Research (EEDAR) found that video game review scores influence consumers, at least to an extent.

The behavioral study was designed to measure the influence professional critic reviews have on purchase behavior, willingness to recommend, and consumer perception of individual video game titles. The results reinforce the industry’s assumptions of a strong causal link between professional critic reviews and their ability to affect consumers” actions and perceptions, said the study’s designers. Continue reading

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