Priyali Rajagopal
US News & World Report: Advertising Can Warp Your Memory
Science writer Chris Gorski has covered the research of Priyali Rajagopal, an assistant professor of marketing in Cox School of Business.
Priyali and Nicole Montgomery, an assistant professor of marketing at College of William and Mary have reported findings in which people who read vivid print advertisements for fictitious products actually come to believe they’ve tried those products. Continue reading
Scientific American: Ads Convince Consumers of Nonexistent Experiences
Science writer Christopher Intagliata has covered the research of Priyali Rajagopal, an assistant professor of marketing in Cox School of Business.
Priyali and Nicole Montgomery, an assistant professor of marketing at College of William and Mary have reported findings in which people who read vivid print advertisements for fictitious products actually come to believe they’ve tried those products. Continue reading
Faking It: Vivid print ads create false memories of trying nonexistent product
People who read vivid print advertisements for fictitious products actually come to believe they’ve tried those products, says a new study by SMU’s Priyali Rajagopal.
“Exposing consumers to imagery-evoking advertising increases the likelihood that a consumer mistakenly believes he/she has experienced the advertised product,” writes Rajagopal, with Nicole Montgomery, College of William and Mary.
Continue reading