Peter Heslin

Forget brainstorming, try brainwriting!

Given difficult business issues such as rapidly emerging technologies, shrinking budgets and growing global competition, generating creative solutions is imperative for organizations to survive and prosper.

However, the widely used process of brainstorming may not be nearly as effective as a technique called brainwriting, says Peter Heslin, an assistant professor of Management and Organization in SMU’s Cox School of Business.
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