Kenneth Clark

Yahoo! Sports: Mark Cuban’s $100K sponsors a university’s study on the mechanics and fallout of NBA flopping

MCLL6713Yahoo! Sports journalist Kelly Dwyer covered the research of SMU biomechanics expert Peter G. Weyand, who is teaming with Dallas Mavericks owner Mark Cuban to investigate the forces involved in basketball collisions and the possibility of estimating “flopping” forces from video data.

The coverage, “Mark Cuban’s $100K sponsors a university’s study on the mechanics and fallout of NBA flopping,” was posted June 7. Continue reading

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Dallas Observer: Mark Cuban and SMU Are Teaming Up for an Important Scientific Study of NBA Flopping

Journalist Eric Nicholson with the Dallas Observer covered the research of SMU biomechanics expert Peter G. Weyand, who is teaming with Dallas Mavericks owner Mark Cuban to investigate the forces involved in basketball collisions and the possibility of estimating “flopping” forces from video data.

The coverage, “Mark Cuban and SMU Are Teaming Up for an Important Scientific Study of NBA Flopping,” was posted June 7. Continue reading

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Business Insider: Mark Cuban Is Funding A Scientific Study To End Flopping In The NBA

Business Insider covered the research of SMU biomechanics expert Peter G. Weyand, who is teaming with Dallas Mavericks owner Mark Cuban to investigate the forces involved in basketball collisions and the possibility of estimating “flopping” forces from video data.

The coverage, “Mark Cuban Is Funding A Scientific Study To End Flopping In The NBA,” was posted June 7. Continue reading

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ESPN: Cuban funds flopping study

Flopping SMU Peter Weyand Mark CubanESPN covered the research of SMU biomechanics expert Peter G. Weyand, who is teaming with Dallas Mavericks owner Mark Cuban to investigate the forces involved in basketball collisions and the possibility of estimating “flopping” forces from video data.

The coverage, “Cuban funds flopping study,” was posted June 7. Continue reading

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SMU biomechanics experts team with Mark Cuban to research phony falls in basketball

Biomechanics experts at Southern Methodist University have teamed with Dallas Mavericks owner Mark Cuban for a scientific study of the unsavory practice of player flopping in basketball and other sports.

Cuban-owned Radical Hoops Ltd. awarded more than $100,000 to fund the 18-month research study at SMU to investigate the forces in typical basketball collisions. Continue reading

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