SMU Unbridled: The Second Century Campaign has reached its $1 billion goal ahead of schedule, raising unprecedented funding for scholarships, academic positions and programs, facilities and other enhancements to campus life.
- Watch videos from the Celebration, including a birthday greeting from Big Tex
- Read about the full weekend of Centennial Commemoration events, including Homecoming
- Learn about the SMU Giants who will make special appearances.
The campaign’s official completion date is Dec. 31, 2015; campaign gifts will continue to be counted to that date.
The campaign announcement was made Thursday, Sept. 24, at a gathering of volunteers, donors, alumni, civic leaders and other members of the campus and Dallas communities. The event in McFarlin Auditorium was the official celebration of the 100th anniversary of SMU’s opening on Sept. 24, 1915 – and a rally for its future. The centennial is being celebrated during a weekend of Homecoming and other special events.
“This is a doubly historic day for us,” said SMU President R. Gerald Turner. “As we celebrate the 100th anniversary of SMU’s opening, we are pleased to announce unprecedented new support for our future. Our founders were forward-looking leaders, and they’d be pleased to see that today’s supporters are generously investing in our next century of achievement. These donors are truly the founders of our second century.”
SMU joins 34 private universities nationwide to conduct a campaign to raise $1 billion or more through major gifts campaigns. The institutions range from Columbia University and the University of Notre Dame to Emory and Vanderbilt universities.
“By raising $1 billion to support academic excellence, SMU joins distinguished company within the higher education community,” said Gerald J. Ford, SMU trustee and convening co-chair of the campaign. “This stature underscores the reality of our growth in quality and reputation. SMU is proving to be a wise and worthy investment, not only among donors, but also among the young people who will invest their futures with us as students.”