Career Learning: Lessons on Social Media

The SMU Hegi Family Career Development Center’s “Careers and Social Media Week” October 19-21 gave students a new perspective on using online resources in their job searches and possible careers in social media.

The week included a workshop on how to use social media in a job search, a panel discussion on pursuing a career in social media and a luncheon workshop about creating a LinkedIn profile. Career Center Assistant Director Caryn Statman said she was pleased with the week’s events. “It went great,” she said. “There were lots of students interested in using social media for their job search or as a career.”

Continue reading below for a few important lessons students learned from social media experts:

  • All of the experts throughout the week stressed the importance of writing a personal blog as if you are planning to work in social media or are trying to build your personal brand for a job search.
  • However, don’t blog too much! In other words, make sure your online presence is not too personal – it should highlight who you are, but be careful about over-sharing.
  • Spend as much time on your LinkedIn profile as you do on your resume.
  • When using LinkedIn, join as many groups as possible. You might think you have a limited network, but joining groups allows you to connect with professionals with whom you might not have a personal connection. Search for SMU’s LinkedIn group and other SMU-related groups, professional associations, hobbies, etc.

Guest speaker Mike Merrill, marketing director for ReachLocal and president of Social Media Club Dallas, made a presentation titled “The Age of the Brandividual.” Click here to watch it.

Also, click here to see a video on how social networking is making a global impact.

• Find the full schedule for Fall 2010 events.
• Follow the Hegi Family Career Development Center on Twitter.
• Career counselors are open for questions and comments at smuhegi.blogspot.com.
• Alumni and students may contact the career center by email at careers@smu.edu, by phone at 214-768-2266 or by appointment at Hughes-Trigg Student Center.

- Chris Dell ’11

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