Career Learning: Social Media at Work

Career.jpg Social media tools such as Twitter, Facebook and LinkedIn have become important resources for job seekers and recruiters. SMU students and alumni can learn more about these tools, as well as new job opportunities in the social media field, during “Careers and Social Media Week,” sponsored by the Hegi Family Career Development Center and BBA Career Services October 19-21.

“A recent study showed that nearly 80 percent of U.S. hiring managers and job recruiters checked out a job applicant online before making hiring decisions,” says Caryn Statman, assistant director of the career center. “But job seekers should know that 70 percent of them reported that what they found negatively impacted a candidate, so it’s important to know how to use these tools correctly.”

Statman recommends that job seekers begin by building a LinkedIn profile that features key accomplishments and experience, and then expand their network by joining professional LinkedIn groups, as well as SMU’s LinkedIn group for alumni and students. Job seekers can use Facebook and Twitter to follow companies and stay up-to-date on industry and hiring trends.

“But no matter what, job seekers today must never forget the value of a face-to-face meeting, a phone call or a handwritten note,” Statman says.

• Find the schedule for Fall 2010 events including “Careers and Social Media Week,” which features sessions on using social media, careers in social media with expert panelists and a “LinkedIn Luncheon.”
• Follow the Hegi Family Career Development Center on Twitter.
• Career counselors are open for questions and comments at smuhegi.blogspot.com.
• Alumni and students may contact the career center by email at careers@smu.edu, by phone at 214-768-2266 or by appointment at Hughes-Trigg Student Center

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