In an effort to further expand the Meadows School of the Arts, SMU is proud to introduce and offer a new degree in Public Relations and Strategic Communication. The program aims to fuse advertising, journalism, communication and technology courses.
The new head of the department, Sandra Duhe, is the equivalent of a public relations rockstar. I’ve have the priveledge of being a part of two of her courses this semester- Crisis Managment and Intro to Public Relations. This semester has been an eye-opening experience and one that has changed my views on what public relations is really all about. Public relations is more than dealing with celebrities or planing events; it is an integral component of all companies and organizations. Dr. Duhe spent her professional career as a public relations director for Exxon Mobil – no one knows ‘crisis’ better than her. SMU professors like Duhe bring real world experience and couple it with textbook knowledge to give students a well-rounded and pratical education.