Hearing from the Pros

By Kelsey Buttrell

This week new Sports Management Majors and Applied Physiology Majors were inducted into the Annette Caldwell Simmons School.  For this ceremony, they had Dr. Brad Wilkins come and talk.  For those of you that do not know him, he is the science lead for the digital sport category at Nike.  Luckily for me, since I was already in the major I had the privilege of hearing him speak.  It was so interesting to learn how Nike transforms science into a product that people will actually buy.  He talked about how they created the new Fuel band, and I cannot wait to try the product out. This was such a cool opportunity for me and other new Sports Management majors!

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