Willie Baronet

SMU Meadows students are big winners at the 2017 AAF Dallas ADDY Awards

SMU ADDY Award winners 2017

SMU’s 2017 student ADDY Award winners, pictured left to right: Jackson Foley, Tiffany Giraudon, Helen Rieger, Liz Martinelli, Samantha Butz and Morgan Hoff.

Students of the Temerlin Advertising Institute (TAI) in SMU’s Meadows School of the Arts won multiple honors in the Student category of the 55th annual American Advertising Federation (AAF) American Advertising Awards local competition.

The awards were presented at a ceremony hosted by AAF Dallas on Thursday, Feb. 23 at The Bomb Factory in Deep Ellum. The trophies are known as the ADDYs.

SMU students won four awards in four categories, including two of the four gold awards presented to student entries, as well as two silver awards. All silver- and gold-winning submissions are eligible to advance to the district-level competition in Fort Worth, April 6-8.

The winning entries, and their creators:

Gold Awards:

  • CLIENT: Hypnotic Donuts
  • CATEGORY: Illustration
  • CREDITS: Tiffany Giraudon and Helen Rieger
  • CLIENT: Charity Navigator
  • CATEGORY: Integrated Campaigns
  • CREDITS: Helen Rieger and Jackson Foley

Silver Awards:

  • CLIENT: Zero Gravity
  • CATEGORY: Logo Design
  • CREDITS: Samantha Butz
  • CLIENT: Bands in Town
  • CATEGORY: Magazine Advertising
  • CREDITS: Morgan Hoff and Liz Martinelli

“I am thrilled with the culture of creativity that has formed in Temerlin Advertising Institute,” said Steve Edwards, TAI director. “With the addition of Mark Allen to the faculty, along with Willie Baronet and Cheryl Mendenhall, we have a team of experts who push students to push themselves creatively. The results are students winning a greater number of awards, and more prestigious awards, each year. We are especially proud that these students are competing successfully for professional opportunities at the hottest advertising agencies in the country.

“We also applaud the efforts of AAF Dallas to identify, recognize and promote our young talent,” said Edwards. “Without their support and the hours put in by volunteer judges, none of this would have been possible. We look forward to seeing Sam, Morgan, Liz, Jackson, Helen and Tiffany bring home awards from the regional and national competitions.”

> Read the full story – and see the ADDY-winning campaigns – at SMU News

2017-03-03T15:32:18+00:00 March 3, 2017|For the Record, News|

SMU Temerlin executive-in-residence wins 2013 AIGA Fellow Award

The DFW chapter of AIGA, the nation’s largest professional design organization, has chosen an SMU professor to receive its most important commendation.

Willie Baronet, visiting executive-in-residence in the University’s Temerlin Advertising Institute, Meadows School of the Arts, will receive the 2013 AIGA Fellow Award, the highest honor bestowed by an AIGA chapter upon one of its members.

> Watch Willie Baronet at TEDxSMU Salon 2012 in a new window video

Baronet will accept the award Saturday, Oct. 5 in a ceremony at the Charles and Dee Wyly Theater in the Dallas Arts District. The ceremony caps off AIGA DFW’s 3rd annual Design Week, a celebration of design and design advocacy. Also receiving the award will be Jimmy Squires, founder of Dallas-based communications and design firm Squires & Company.

The award honors senior-level members who have made “a significant contribution to raising the standards of excellence in practice and conduct within their local or regional design community,” and takes into account their work in education, writing, leadership and reputation, as well as their practice of design.

“Our chapter is honored to present the Fellow Award to not just one, but two members who have helped build the foundation for great design in Dallas-Fort Worth,” says Gus Granger, chair of the 2013 Fellow Award Celebration, AIGA DFW president and principal and founder of 70kft. “They have not only built a great name for themselves and their companies, but they have greatly influenced many of the design leaders of our community today, and continue to do so. They’re a major part of our community’s footprint in design, both regionally and nationally.”

During Design Week, Baronet and Temerlin adjunct lecturer Suzanne Larkin will each give a presentation on helping professionals grow as designers and problem solvers. The talks will be presented on Tuesday, Sept. 24 beginning at 7:15 p.m. at 2625 Main Street in Dallas. Both are open to the public. For tickets and more information, visit aigadfwdw.org.

> Read the full story from SMU News
Visit the AIGA DFW Design Week website

2013-11-07T13:50:25+00:00 September 16, 2013|For the Record, News|
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