Tag Archives: marketing

Tom Barry announces his retirement as SMU vice president for executive affairs

Thomas E. Barry, who has served as SMU’s vice president for executive affairs since 1995, has announced his retirement from that position effective Dec. 31, 2015. He also has been a member of the marketing faculty in SMU’s Cox School … Continue reading

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SMU’s National Center for Arts Research issues first report

SMU’s National Center for Arts Research (NCAR) has released its inaugural report assessing the health of the nonprofit arts industry. The report, available online at smu.edu/artsresearch, is built on the most comprehensive set of arts organization data ever compiled, integrating … Continue reading

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Research Spotlight: Attitude trumps age when marketing to seniors

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