Rita Kirk, SMU communications professor and director of the Maguire Center for Ethics and Public Responsibility, recently took three students to New Hampshire to visit presidential headquarters and organize focus groups for CNN during the Iowa Caucus. As a CNN analyst herself, Kirk has the opportunity to bring students as part of her research staff and throw them into a high-paced, challenging, exciting and demanding atmosphere.
Students put together a focus group of 60 independent voters, gathered poll data, and analyzed the data in real-time. They had to be in control of every piece of data that came across them. They visited different campaign field offices and ended the trip by helping Dr. Kirk run her focus group on live international television.