Daniel Howard

Faculty in the News: Winter Break 2010-11

Cal Jillson, Political Science, Dedman College, talked about the how the new census will affect Texas politically – and the risks it may pose for Republicans – with The Los Angeles Times Dec. 22, 2010, and with The Fort Worth Star-Telegram Dec. 20, 2010. He talked about the year ahead in politics with The Canadian Press Dec. 16, 2010. In addition, he discussed the likelihood of New York City Mayor Michael Bloomberg running for president in 2012 with The Christian Science Monitor Dec. 13, 2010.

Willard Spiegelman, English, Dedman College, wrote about the Interfaith Peace Chapel of Dallas – the last building architect Philip Johnson designed before his death – in a piece that appeared in The Wall Street Journal Dec. 22, 2010.

Dan Howard, Marketing, Cox School of Business, talked about how creative gift-giving increases when the economy is bad with The Atlanta Journal-Constitution Dec. 20, 2010.

Mike Davis, Finance, Cox School of Business, discussed the rise in Texas’ unemployment rate – despite a gain in jobs – with The Dallas Morning News Dec. 17, 2010.

Sharon Lyle, project director, TEDxSMU, was profiled as “the top conversation starter in Dallas” in D Magazine‘s “The 20 Things You Need to Know For 2011.” The article appeared Dec. 15, 2010.

Dalia AbdelHady, Sociology, Dedman College, talked about crafting holiday traditions when members of a family are of different faiths with KERA Public Radio Dec. 16, 2010. audio

Rhonda Rompola, head coach, Women’s Basketball, was the subject of a “Profile in Fitness” Q&A with The Dallas Morning News Dec. 14, 2010.

Matt Wilson, Political Science, Dedman College, and William Lawrence, dean of SMU’s Perkins School of Theology, talked about Americans’ depth of religious knowledge and how religion shapes our political views in the “Texas Faith” column of The Dallas Morning News Dec. 14, 2010.

Lawrence also talked about the Nativity story and who was present for the birth of Jesus with National Public Radio News Dec. 23, 2010. audio

Raúl Magdaleno, director of diversity and community engagement, Meadows School of the Arts, was the subject of a profile in The Dallas Morning News Dec. 13, 2010.

Faculty in the News: Nov. 30, 2010

Mike Davis on KXAS TVAnne Lincoln, Sociology, Dedman College, provided expertise for a story on declining male enrollment in veterinary colleges that appeared in The Toronto Star Nov. 29, 2010.

Mike Davis (left), Finance, Cox School of Business, talked about the marketing challenges faced by older shopping malls in their quest to retain young shoppers for a segment that aired on KXAS Channel 5 News Nov. 26, 2010. Watch the KXAS News video in a new window. video

Jeffrey Kahn, Dedman School of Law, provided expertise for an editorial about Russia’s “dictatorship of law” and its treatment of Mikhail Khodorkovsky, the former owner of the country’s largest oil company. The piece appeared in The New York Times Nov. 20, 2010.

Bud Weinstein, Maguire Energy Institute, Cox School of Business, wrote about addressing the United States’ deficit problem in an op-ed that appeared in AOL News Nov. 12, 2010.

Cal Jillson, Political Science, Dedman College, talked about the political gamesmanship surrounding the START treaty with The San Francisco Examiner Nov. 18, 2010.

Dan Howard, Marketing, Cox School of Business, discussed Pizza Hut’s marketing strategy in its use of employees in its advertising for a story that appeared in The Dallas Morning News Nov. 17, 2010.

Al Niemi, Dean, Cox School of Business, provided expertise for a column by Cheryl Hall on how the Federal Reserve’s second round of “quantitative easing” is meant to help the American public. The piece appeared in The Dallas Morning News Nov. 10, 2010.

Faculty in the News: Nov. 16, 2010

Henry Arthur McArdle, 'The Battle of San JacintoEric White, curator at SMU’s Bridwell Library, discussed James G. Pepper’s work creating a hand-lettered, hand-illustrated Bible with The United Methodist Church’s Interpreter Magazine. The article appeared in the November-December 2010 edition.

Sam Ratcliffe, head of special collections in SMU’s Hamon Arts Library, talked with The Houston Chronicle about the recent discovery of a smaller version of Texas artist Henry Arthur McArdle’s famed painting The Battle of San Jacinto (right) – a canvas previously thought to have been destroyed in a 1918 house fire. The article appeared in the paper’s Nov. 8, 2010 edition.

Matt Wilson, Political Science, Dedman College, talked about Sarah Palin’s visit to Dallas and its potential impact on other politicians’ aspirations with The Dallas Morning News Nov. 10, 2010.

Cal Jillson, Political Science, Dedman College, talked about how – and whether – President Obama can adapt to the new political realities of Washington with The Christian Science Monitor Nov. 6, 2010. In addition, he discussed the 2010 midterm elections with The Houston Chronicle and USA Today in articles that appeared Nov. 3, 2010.

Peter Raad on 'Ideas in Action with Jim Glassman'Peter Raad (right), Executive Director, The Guildhall at SMU, discussed the future landscape of video games on the nationally syndicated PBS series “Ideas in Action with Jim Glassman.” The show aired Nov. 4, 2010. Watch it online. video

Dennis Simon, Political Science, Dedman College, talked about Democratic successes in Dallas County elections despite Republican dominance of national races with The Dallas Morning News Nov. 3, 2010.

Anastasia Suen, Creative Writing, Continuing and Professional Studies, was featured in an article on the “Frisco Reads” program that appeared in The South Lake Times Oct. 27, 2010.

Bruce Bullock, Maguire Energy Institute, Cox School of Business, talked with The Wall Street Journal about how cement used in oil drilling is prone to failure. The article appeared in the Oct. 30, 2010 edition.

Dan Howard, Marketing, Cox School of Business, discussed Halloween sales of candy, costumes and decorations as a barometer for general economic recovery with The Dallas Business Journal Oct. 29, 2010.

Mark Chancey, Religious Studies, Dedman College, talked about a Bible-based history curriculum being sought by a member of Louisiana’s Caddo Parish School Board with The Shreveport Times Nov. 2, 2010.

Faculty in the News: May 4, 2010

Cal Jillson, Political Science, Dedman College, talked about the potential impact of the immigration debate on the 2010 elections with USA Today May 3, 2010. He also discussed U.S. Sen. Kay Bailey Hutchison’s efforts on behalf of Houston’s Johnson Space Center to win a two-year extension of space shuttle flights for an article that appeared in The Houston Chronicle May 1, 2010.

Bruce Bullock, Maguire Energy Institute, Cox School of Business, discussed the economic outlook for energy and gas exploration in Pennsylvania with The Dallas Business Journal April 30, 2010.

Peter Raad, The Guildhall at SMU, discussed current job and salary prospects in the video game industry with Reuters April 29, 2010.

Alan Bromberg, Dedman School of Law, talked about the U.S. Securities and Exchange Commission’s newly aggressive posture in its fraud litigation against Goldman Sachs with The Los Angeles Times April 22, 2010.

Dan Howard, Marketing, discussed how companies use Earth Day to promote their brands with giveaway items for an article that appeared in USA Today April 22, 2010.

Faculty in the News: Jan. 26, 2010

Dan Howard, Marketing, Cox School of Business, discussed the results of American Airlines’ unprecedented product-placement deal with the Paramount Pictures film “Up in the Air” in The Fort Worth Star-Telegram Jan. 25, 2010.

David Chard, Dean, Annette Caldwell Simmons School of Education and Human Development, discussed the trend of teachers selling their lesson plans online with The Dallas Morning News Jan. 24, 2010.

Michael Cox, O’Neil Center for Global Markets and Freedom, Cox School of Business, discussed the possibility of increased federal taxes to pay down the national debt with The Dallas Morning News Jan. 24, 2010.

Tom Fomby, Economics, Dedman College, talked about the details of Wal-Mart Stores Inc.’s announcement that it will cut more than 11,000 jobs with The Dallas Business Journal Jan. 25, 2010.

Cal Jillson, Political Science, Dedman College, talked about the fallout from the Republican senatorial victory in Massachusetts for a Canadian Press story that appeared in Yahoo! News Jan. 20, 2010. He also discussed the Texas Green Party’s hopes for a revival with The Fort Worth Star-Telegram Jan. 18, 2010.

Brice Campbell, Temerlin Advertising Institute, Meadows School of the Arts, discussed the U.S. Census Bureau’s advertising campaign to boost its 2010 survey response with HispanicBusiness.com Jan. 18, 2010.

Faculty in the News: Dec. 1, 2009

Cal Jillson, Political Science, Dedman College, talked about Houston Mayor Bill White’s ability to rekindle Democrats’ hopes for 2010 success in Texas with The Houston Chronicle Nov. 28, 2009.

Eva Oberdörster, Biological Sciences, Dedman College, discussed the potential pitfalls of nanotechnology with The Fort Worth Star-Telegram Nov. 28, 2009.

David Chard, Dean, Annette Caldwell Simmons School of Education and Human Development, discussed a report by The National Council on Teacher Quality that is critical of teacher education in Texas for an article that appeared in The Houston Chronicle Nov. 23, 2009.

Jean Kazez, Philosophy, Dedman College, wrote about the ethics of what we eat in a letter to The New York Times published Nov. 23, 2009.

Dan Howard, Marketing, Cox School of Business, talked with the Associated Press about the multilevel marketing behind Donald Trump’s decision to put his name on a vitamin and health products business. The resulting article appeared in several publications, including The Reading Eagle on Nov. 22, 2009.

Steven Dennis, JC Penney Center for Retail Excellence, Cox School of business, discussed with Agence France Presse the possibility that 2009 holiday price cuts will be deep but not broad. The resulting article appeared in Yahoo! News Nov. 21, 2009.

Faculty in the News: May 27, 2009

Brian Stump on Fox 4 NewsMaria Minniti, Strategy and Entrepreneurship, Cox School of Business, provided expertise for a BusinessWeek story on her research with Moren Levesque of the University of Waterloo and Dean Shepherd of Indiana University, which uses a mathematical model to weigh the risks and benefits of entering the market early. The article appeared in the May 19, 2009 edition.

Brian Stump (left), Huffington Department of Earth Sciences, Dedman College, talked with Fox 4 News about an earthquake that hit North Texas May 16, 2009. video

Dan Howard, Marketing, Cox School of Business, talked about the chances of success for Hallmark’s new singing envelopes for greeting cards with The Cleveland Plain Dealer May 15, 2009.

Fred Moss, Dedman School of Law, provided expertise to The Dallas Morning News for a story about a Frisco man being tried on assault charges for allegedly knowingly infecting women with HIV. The article was published May 19, 2009.

Cal Jillson, Political Science, Dedman College, discussed why Texas Republican politicians are unlikely to switch to the Democratic Party to hold onto elected office in an article published in The Fort Worth Star-Telegram May 10, 2009.

Faculty in the News: April 20, 2009

Mike Polcyn, Huffington Department of Earth Sciences, Dedman College, provided expertise for a story on students at Plano West Senior High School who found rare fossil bones of the mosasaur Platecarpus that have been brought to SMU for further study. The article appeared in The Dallas Morning News April 17, 2009.

Cal Jillson, Political Science, Dedman College, talked with the Fort Worth Star-Telegram about the possibility of entertainer Kinky Friedman making a second Texas gubernatorial run for a story that appeared in the April 14, 2009 edition. He also discussed the political messaging behind the recent tax-day “tea party” protests with the Star-Telegram April 12, 2009.

Dan Howard, Marketing, Cox School of Business, discussed with The Dallas Morning News the potentially unfortunate timing of Kimberly-Clark Corporation’s launch of a new and more expensive disposable diaper made with natural materials. The article appeared April 14, 2009.

Robin Lovin, Cary Maguire University Professor of Ethics, and Matthew Wilson, Political Science, Dedman College, discussed the moral issues behind creating and passing on a huge federal debt in “Texas Faith,” a discussion forum of The Dallas Morning News, April 4, 2009.

Tom Mayo, Dedman School of Law, director of SMU’s Maguire Center for Ethics and Public Responsibility, talked about a North Texas woman’s decision to harvested her dead son’s sperm in the hope of finding a surrogate and one day raising her son’s child with MSNBC April 14, 2009.

Faculty in the News: Winter Break 2008-09

Cal Jillson, Political Science, Dedman College, provided expertise for several political stories, including:

  • how Republicans in Congress may be playing a high-risk game by snubbing Barack Obama, who has publicly sought their support, in Forbes magazine, Jan. 29, 2009
  • how a new bill that would boost health care coverage for children would cost and benefit Texans, in The Fort Worth Star-Telegram, Jan. 15, 2009
  • the continuing influence of West Texas in the state legislature as Tom Craddick is replaced as speaker, in The Lubbock Avalanche-Journal, Jan. 3, 2009
  • Rahm Emanuel, Barack Obama, and the Illinois governor’s scandal, in The Washington Examiner, Dec. 28, 2008

Dennis Simon, Political Science, Dedman College, talked about the challenges Barack Obama will face as president, including the challenge of expectations, with The Austin American-Statesman Jan. 18, 2009.

Kathleen Cooper, Tower Center for Political Studies, Dedman College, discussed how Texas will be affected as investments based on high oil prices fall on hard times in an op-ed published in The Houston Chronicle, Jan. 10, 2009.

Robin Lovin, Maguire University Professor of Ethics, discussed whether there is a place for “divine certainty” in the White House in The Dallas Morning News‘ Texas Faith blog Jan. 27, 2009. He also wrote about President Obama and the nature of historical moments for National Public Radio website Jan. 21, 2009.

SMU Theology Dean William LawrenceWilliam Lawrence, Dean, Perkins School of Theology, talked about the often unusual relationship between presidents and preachers in a commentary on 90.1 KERA-FM Radio Jan. 16, 2009 (listen online or download) audio. He also discussed “firsts and lasts” in American political discourse in a KERA commentary broadcast on Dec. 19, 2008 (listen online or download) audio.

Mike Davis, Finance, Cox School of Business, discussed why most individuals have zero comprehension of $1 trillion, and how to make the amount easier to understand, with The Dallas Morning News Jan. 29, 2009.

Ravi Batra, Economics, Dedman College, discussed the current state of the country and its economy in a feature profile published in The Fort Worth Weekly Dec. 16, 2008.

Karen Thomas, Journalism, Meadows School of the Arts, wrote about the changes already begun because of President Obama in an article published in The Dallas Morning News Jan. 20, 2009.

Tony Pederson, Journalism, Meadows School of the Arts, provided expertise for a Jan. 4, 2009 Associated Press article on how former competitors in the news business are forging content-sharing deals to mitigate staff cuts and other losses. The article ran in several newspapers in early January, including The Chicago Tribune.

Dan Howard, Marketing, Cox School of Business, talked about Amway’s effort to revive its own brand with The Houston Chronicle Dec. 25, 2008.

SMU Education Dean David ChardDavid Chard, Dean, Annette Caldwell Simmons School of Education and Human Development, wrote an op-ed about the banning of the book ttyl by the Round Rock (TX) Independent School District. The opinion piece was published in The Fort Worth Star-Telegram Jan. 13, 2009.

Hal Barkley, Counseling, Annette Caldwell Simmons School of Education and Human Development, talked about how to cope with families and stress during the holidays with The Dallas Morning News Dec. 22, 2008.

Al Armendariz, Environmental and Civil Engineering, Lyle School of Engineering, discussed potential hazards in Houston’s air with The Houston Chronicle Jan. 12, 2009.

David Blackwell, Huffington Department of Earth Sciences, Dedman College, discussed how power from underground “hot rocks” could become the “killer app” of the energy industry with The Christian Science Monitor Dec. 31, 2008.

Research Spotlight: Wrapping it up

Holiday gift towerDo recipients like gift-wrapped presents more than unwrapped gifts? It appears so, according to a study published in 1992 by Daniel Howard, professor of marketing in SMU’s Cox School of Business. Howard designed a series of experiments to test the hypothesis that a gift-wrapped item influences the recipient to have a more favorable attitude toward owning the gift itself.

In one experiment, 45 participants were asked to evaluate 4 products in exchange for a free gift – a sheepskin bicycle seat cover. Even though they thought they were evaluating the products, they were actually evaluating the free gift they received in return for their time. Half of the subjects received the seat cover in the manufacturer’s plastic bag, while the other half received it wrapped in blue-and-white paper with a matching ribbon and bow.

The subjects were then asked to rate their gift on three 9-point scales, ranging from undesirable to desirable, from bad to good and from foolish to wise. Those test subjects who received the gift wrapped bicycle seat cover gave it a higher overall approval rating (7.14) than those who received it unwrapped (6.06).

Another experiment tested whether the perceived “quality” of the wrapping paper affected the subjects’ attitudes towards the gift. Sixty participants were given either wrapped, unwrapped or “nontraditionally wrapped” gifts (wrapped in brown packaging paper with neither ribbons nor bows). The nicely wrapped gift was the clear favorite, while the unwrapped gift was the least favorite. Even the gift wrapped in plain brown paper was preferred over the one that was not wrapped at all.

Howard argues that gift wrapping is a visual signal that is associated with a happy event in a person’s life. “Gift wrapping, through repeated pairing with joyous events in people’s lives, has utility in cueing a happy mood which, in turn, positively biases attitudes,” he wrote.

Read more about Howard’s research from the Living the Scientific Life blog.

By | 2008-12-18T12:35:56+00:00 December 18, 2008|Categories: Research|Tags: , , , |
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