Cox School of Business

$10 million gift will establish Brierley Institute for Customer Engagement in SMU’s Cox School of Business

Marci Armstrong, Associate Dean of Graduate Programs at SMU Cox - Albert Niemi, Dean of the SMU Cox School of Business - Harold (Hal) Brierley

Hal Brierley (right) with Cox Dean Albert Niemi and Cox Associate Dean Marci Armstrong.

The nation’s first academic institute devoted to the study of customer engagement will be based in SMU’s Cox School of Business thanks to a $10 million gift from Diane and Harold (Hal) Brierley.

A pioneer in database marketing and customer loyalty programs, Hal Brierley is perhaps best known as the only consultant for the launch of American Airlines’ AAdvantage program, the nation’s first frequent traveler program. The Brierley Institute for Customer Engagement will support a critical and growing business need: capturing customer attention in what Brierley has described as “a time-starved, social media-obsessed environment.”

The gift – among the largest in the history of the Cox School – will be formally announced at a ceremony on the SMU campus in the James M. Collins Executive Education Center at 4 p.m. Wednesday, Sept. 14.

“It is an honor for SMU and the Cox School of Business to serve as home of the Brierley Institute for Customer Engagement,” said SMU President R. Gerald Turner. “We are grateful for the Brierleys’ foresight and their generous gift to establish endowments and provide operational funding that will support curricular innovation, graduate scholarships and faculty leadership to address the issue of building and maintaining customer relationships.”

Hal Brierley

Hal Brierley

The ceremony will be followed by a 5 p.m. panel discussion, also in the Collins Center, focusing on customer engagement insights for the future. Panelists will include John Deighton, Baker Foundation Professor and Harold M. Brierley Professor Emeritus of Business Administration at Harvard Business School; Karen Katz, CEO & President of Neiman Marcus; Suzanne Rubin, former president of American Airlines AAdvantage program; Hal Brierley; and Marci Armstrong, SMU Cox associate dean of graduate programs. SMU Provost and Vice President for Academic Affairs Steven Currall will host the panel discussion.

“This gift will greatly enrich our marketing concentration, provide extra funding and create depth,” said Cox Dean Albert Niemi. “The Brierley name is magic in customer engagement. Hal will have an office here and serve as an executive-in-residence. He’ll be engaged in the classroom with our students. Both his gift and his presence will strengthen the program.”

“It’s more than serendipity when the right program comes to the right University,” said Currall. “Our existing course offerings within the Cox School are a strong foundation for the new Brierley Institute, and we look forward to partnerships with other disciplines across campus, which will multiply the Institute’s value to our students and faculty members.”

“I look forward to having Dallas and SMU viewed as a center of excellence in customer relationship management,” said Hal Brierley. “I’m pleased that SMU Cox has stepped up to create effective curricula to teach tomorrow’s marketers the techniques that are essential to design and manage successful customer loyalty programs. The Brierley Institute will take an active role in advancing the techniques employed by consumer brands for their current and future customer engagement efforts.”

> Read the full story from SMU News

2016-09-14T15:43:59+00:00 September 12, 2016|News|

Al Niemi announces plans to step down as dean of SMU’s Cox School of Business after 2016-17 academic year

Albert W. 'Al' Niemi Jr., dean, SMU Cox School of BusinessAlbert W. Niemi, Jr., the dean of SMU’s Cox School of Business during a time of great growth and increasing national stature for the school, has announced his intention to step down from his administrative post at the end of the 2016-17 academic year.

He will continue to serve as dean during the University’s search, which will begin immediately.

Dean Niemi, who currently holds the Cox School’s Tolleson Chair in Business Leadership, will remain on the faculty as the William J. O’Neil Chair in Global Markets and Freedom after he completes his administrative duties.

“We just finished SMU’s first century and the Second Century Campaign, so now is a time to look ahead,” Niemi said. “We need someone with a vision to lead the Cox School to success in its next era. By stepping down as dean, but remaining to teach, I have the opportunity to support the next dean if he or she wants my advice, and I can be with my students, work with my faculty and staff colleagues, and continue to be part of this great campus. It will be a privilege to end my career the way I began it – in the classroom, doing what I love best.”

Since arriving at the Cox School in June 1997, Niemi has increased the school’s national and international visibility. Cox’s B.B.A., full-time M.B.A., Professional M.B.A. and Executive M.B.A. programs are ranked among the best in the world by Bloomberg BusinessWeek, The Economist, Financial Times, Forbes, and U.S. News & World Report. Niemi is the eighth dean – and, as he begins his 20th year at SMU, the longest-serving dean – in the Cox School’s history.

Niemi also has been an effective fund-raiser who has dramatically increased the school’s endowment from $78 million to more than $200 million. The new endowment funds have created 10 new endowed faculty positions, eight new endowed centers and institutes, and 60 new endowed scholarships. In addition, he helped raise $19 million to support the construction of the James M. Collins Executive Education Center.

During his tenure, donors have honored his service by establishing the Albert W. Niemi Center for American Capitalism at SMU Cox and the Maria and Albert Niemi Endowed Centennial B.B.A. Scholars Fund. The Niemi Center is a partnership with the George W. Bush Institute that puts the tenets of Niemi’s teaching and research into action through research fellowships, academic programs and community outreach. The Niemi Endowed Centennial B.B.A. Scholars Fund provides scholarships to support B.B.A. students in the Cox School.

“My professional relationship with Al Niemi pre-dates my own arrival at SMU as president,” said SMU President R. Gerald Turner. “He had already earned a reputation as an outstanding educator and business school administrator at the University of Georgia, so when the opportunity arose to recruit him to serve as the dean of the Cox School, it was an easy choice and one that has greatly benefited both Cox and the University. Under his leadership, the Cox School has strengthened its connection to the Dallas and North Texas community of which SMU is a part and has also become a globally prominent business school.”

Before coming to SMU, Niemi served as dean of the Terry College of Business at the University of Georgia from 1982-1996. An expert in economic growth, economic forecasting, and the history of capitalism in America, he has taught more than 15,000 students and consistently has been recognized for distinguished teaching. He also has written six books and more than 200 articles for leading academic journals and business periodicals.

“As an academician, administrator, and university citizen, Al Niemi is second to none,” SMU Provost Steven Currall said. “The business school faculty he leads enjoys a stellar global reputation. Both the undergraduate and graduate programs rank highly. The Cox BBA Scholars program, which allows first-year students with outstanding academic qualifications to be admitted directly into the Cox School, continues to attract the nation’s best and brightest undergraduates. In turn, the BBA Scholars program has helped enhance SMU’s student academic profile campus-wide.”

Niemi has served on and led search committees that have brought new leaders, including the current provost, to SMU. He has worked extensively in business school and university accreditation. In addition, he has chaired or served as a member on accreditation review teams to more than 20 universities, including Emory, Washington University, DePaul, Vanderbilt, Claremont, William and Mary, North Carolina, South Carolina, Wake Forest, Florida, Texas, Colorado, Syracuse, Monterrey Tech (Mexico), INCAE (Costa Rica), University of Monterrey (Mexico), the Autonomous Technological University of Mexico, and IESA (Venezuela).

The dean also served three-year terms on the Board of Governors of the American Association of University Administrators and Beta Gamma Sigma, and he served a six-year term on the Board of Trustees of Stonehill College, his alma mater, in Easton, Massachusetts.

Active in the business community, Niemi speaks to numerous civic and business groups across the nation. He is currently a member of the advisory board of the Bank of Texas and the Advisory Council of The Catholic Foundation.

Originally from Massachusetts, Niemi is the grandson of Finnish and Irish immigrants. He earned a scholarship to Stonehill College, from which he graduated cum laude with an A.B. degree in economics, and went on to earn his M.A and Ph.D. degrees in economics from the University of Connecticut.

The dean and his wife, Maria, have two grown children, Albert III and Edward Charles, and three grandchildren.

2016-08-25T12:19:53+00:00 August 25, 2016|For the Record, News|

Eighteen SMU faculty members receive tenure, promotions effective Sept. 1, 2016

Eighteen distinguished SMU faculty members are newly tenured as associate professors or have been promoted to full professorships to begin the 2016-17 academic year.

The following individuals received tenure or promotion effective Thursday, Sept. 1, 2016:

Cox School of Business

Recommended for tenure and promotion to Associate Professor:

  • Michael Braun, Marketing

Dedman College of Humanities and Sciences

Recommended for tenure and promotion to Associate Professor:

  • Heather DeShon, Earth Sciences
  • Scott Norris, Mathematics
  • Rubén Sánchez-Godoy, World Languages and Literatures (Spanish)
  • Hervé Tchumkam, World Languages and Literatures (French)
  • Nicolay Tsarevsky, Chemistry

Recommended for promotion to Full Professor:

  • Matthew Hornbach, Earth Sciences
  • Thomas Knock, History
  • Rajani Sudan, English

Dedman School of Law

Recommended for tenure and promotion to Associate Professor:

  • W. Keith Robinson, Law (patent law, intellectual property)
  • David O. Taylor, Law (patent law, patent litigation, federal civil procedure, appellate advocacy, contract law)

Lyle School of Engineering

Recommended for promotion to Full Professor:

  • Ping (Peggy) Gui, Electrical Engineering

Meadows School of the Arts

Recommended for tenure and promotion to Associate Professor:

  • Jake Batsell, Journalism
  • Hye Jin Yoon, Advertising

Recommended for promotion to Full Professor:

  • H. Clifton Forbis, Music (Voice)
  • Adam Herring, Art History
  • Lisa Pon, Art History

Perkins School of Theology

Recommended for promotion to Full Professor:

  • Jaime Clark-Soles, Theology (New Testament)
2016-09-22T16:19:41+00:00 August 8, 2016|For the Record, News|

Five receive 2016 SMU Faculty Senate Outstanding Staff Awards

The SMU Faculty Senate honored five staff members for exceptional performance with its 2016 Faculty Senate Outstanding Staff Awards. The honors were presented during the Senate’s last meeting of the 2015-16 academic year on Wednesday, April 27.

This year’s winners:

  • Susan Bailey, Academic and Student Affairs, Lyle School of Engineering
  • Donna Gaubert, Dedman School of Law
  • Bobbie Lay, Division of Theatre, Meadows School of the Arts
  • Jan Olavarri, Dean’s Office, Cox School of Business
  • Susan Sifford, Applied Physiology and Wellness, Annette Caldwell Simmons School of Education and Human Development

In addition to award trophies, each honoree received gifts ranging from season tickets to art books to museum memberships, donated by SMU Athletics, the SMU Bookstore, SMU Dining Services, Meadows Museum and the Meadows School of the Arts.

2016-05-02T15:40:26+00:00 May 2, 2016|For the Record, News|

Arts and business students lead SMU Fashion Week 2016, April 20-22

From April 20-22, SMU arts and business students will present the fifth annual SMU Fashion Week. This program began in 2012 and has since been produced primarily by students interested in careers within the trillion-dollar international fashion industry, SMU Fashion Week has grown along with the nearly five-year-old fashion media program, part of the Division of Journalism in SMU’s Meadows School of the Arts.

This student-led program is championed by Cox School of Business undergraduates in the SMU Retail Club and students studying fashion media. Students are engaged in covering all aspects of the week for various student media. They also help put on events like the Spring Fashion Show.

Fashion-Week-23347393The Retail Club puts together the entirety of the Fashion Show, which will take place on Friday, April 22 at 2 p.m. This year’s fashion show coordinator is junior India Pougher, also a fashion media student.

Members of the executive committee have been working all week with the stores to coordinate the best show possible. Student models will be sporting clothing from The Stak by Stanley Korshak and Luxury Garage Sale. Members of the Retail Club also style each look, keeping in mind the current trends, model preferences, and what will look best with the hair and makeup. Gucci Beauty will be doing the makeup and Retail Club Co-President Chandler Helms will be doing the hair for each participant.

These sort of out-of-class experiences really help shape students. “Besides improving photoshop skills, planning events and meeting deadlines, SMU Retail Club has really given me a chance to apply skills that I have learned in entrepreneurship and marketing classes,” says Helms.

This week serves as a springboard for students to learn more about careers in the fashion industry, what skills are needed and where they personally excel.

Make sure to check out this year’s line-up and support our students:

WEDNESDAY, APRIL 20 – A talk with Hillary Kerr, co-founder of WhoWhatWear – 11 a.m. in room B600 in the basement of the Owen Arts Center, 6101 Bishop Blvd. on the SMU campus (Dallas 75205)

THURSDAY, APRIL 21 – Fashion Week keynote address by Kate Betts, former editor of Harper’s Bazaar: Keynote address at 7 p.m. in room 241 of the Umphrey Lee Center, 3300 Dyer St. on the SMU campus. Reception with Kate Betts precedes the lecture at 6:30 p.m. in the Division of Journalism complex near Room 280 in the Umphrey Lee Center.

FRIDAY, APRIL 22 – Spring Fashion Show, 2 p.m. outdoors near the steps of Dallas Hall. The show will be on the lawn of the main quad outside Dallas Hall.

For more information, contact Chelsea Bell, director of the Fashion Media Program in the Meadows School Division of Journalism, at 214-768-4913 or via e-mail.

2016-04-20T16:30:43+00:00 April 20, 2016|Calendar Highlights, News|
Load More Posts