Angelika Film Center

David Baldwin discusses ‘Navigating the Belief Economy’ in Temerlin Advertising Institute’s ExxonMobil Lecture Tuesday, Feb. 6, 2018

David BaldwinTo reach the next generation of customers, brands must address those customers’ beliefs and ethical concerns, says David Baldwin. The ad man, author and filmmaker is guest speaker for the 2018 ExxonMobil Lecture on advertising, media and communication ethics, sponsored by SMU’s Temerlin Advertising Institute in Meadows School of the Arts.

Navigating the Belief Economy” will take place at 7 p.m. Tuesday, Feb. 6, at the Angelika Film Center in Mockingbird Station, Dallas, followed by a Q&A. A reception and networking event will be held before the lecture from 6-7 p.m. in the Angelika lobby. The event is free, but reservations are requested via Eventbrite.

An award-winning copywriter and creative director, Baldwin is the founder of Baldwin&, a Raleigh, North Carolina-based advertising agency that was named Small Agency of the Year twice in its first five years by AdAge and the American Association of Advertising Agencies. Baldwin and his work have been recognized by The One Show, the Cannes Festival, D&AD, the Clios, the Effies, the Andy Awards, the MPA Kelly Awards, Communication Arts and more. His work and writings have been featured in numerous publications and college textbooks on advertising.

Baldwin was an executive producer for the Emmy-winning film Art & Copy and an associate producer for the Emmy and Peabody Award-winning film The Loving Story. In addition, he has written an acclaimed new book, The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In (Lioncrest Publishing, October 2017). He will share his insights about how the Belief Economy lays the foundation needed to connect with a socially committed audience.

The former chairman of The One Club in New York City, Baldwin is also cofounder and brandmaster of the Ponysaurus Brewing Co. in Durham, makers of “the beer beer would drink if beer could drink beer.”

The ExxonMobil Lecture Series launched in 2003 to promote advertising, media and corporate ethics. ExxonMobil has endowed the lecture series through a grant to SMU’s Temerlin Advertising Institute. The grant supports SMU’s goal of expanding its emphasis on ethics not only in its diverse communications programs but in events offered to the public.

For more information, contact the Temerlin Advertising Institute at 214-768-1878.

> Read the full story from SMU News

SMU celebrates MLK with Dream Week 2015 Jan. 17-22

Martin Luther King Jr.

SMU celebrates the life and legacy of Martin Luther King Jr. during Dream Week 2015.

SMU celebrates the life and legacy of Dr. Martin Luther King Jr. during Dream Week 2015, Jan. 17-22.

Sponsored by SMU’s Office of Multicultural Student Affairs, the annual observance features a variety of activities, including opportunities for community service and a commemorative walk.

The schedule of events:

Saturday, Jan. 17:

  • Dallas Martin Luther King Jr. Day Parade, 10 a.m., starting at Dallas City Hall. SMU administrators, faculty and students will participate in the City of Dallas’ parade – including SMU President R. Gerald Turner and alumnus Charles Cox, who as a student introduced King when he spoke at the University on March 17, 1966. (Listen to King’s speech at SMU or read the transcriptaudio) Alumni of SMU’s annual spring break Civil Rights pilgrimage, SMU Black Alumni members, SMU Multicultural Student Affairs representatives and SMU student athletes and coaches also will march in the parade. Find more information at MLKCelebrationDallas.org.

Sunday, Jan. 18:

  • SMU Student Coalition for Equity Meeting, 2 p.m., 243 Umphrey Lee Center. The Student Coalition for Equity is a grassroots social justice movement run by and for students. The group addresses issues of social injustice and seeks to create change from the bottom up.

Monday, Jan. 19:

  • MLK Day of Service, 8 a.m.-1 p.m., volunteer meet-up in the Hughes-Trigg Student Center at assigned times. SMU students, faculty and staff will join others across the country in a national day of service. Opportunities include preparing the Vickery Meadows Learning Center for the spring semester, building ramps at homes of those with physical disabilities and helping with landscaping at local nonprofit centers. Breakfast, lunch and transportation provided. Cosponsored by SMU’s Community Engagement and Leadership Center. Find more information at smu.edu/volunteer.
  • Free screening of “Selma” for SMU students, 7 p.m., Angelika Film Center, Mockingbird Station. SMU students can catch a free showing of this 2014 release, just nominated for a Best Picture Oscar, which explores 1965 Alabama as a battleground in the fight for suffrage for African-Americans. The screening will be followed by free pizza and a discussion with experts on the civil rights movement. Sponsored by Morrison-McGinnis Commons; register at tiny.cc/SelmaMoMac.

Tuesday, Jan. 20:

  • SMU Unity Walk, 12:30-1:30 p.m., starting at Hughes-Trigg Student Center Commons. President R. Gerald Turner and student leaders lead this annual demonstration of the University’s support for MLK’s work. All members of the SMU community are invited to join the walk from the flagpole on Bishop Boulevard to Perkins Chapel.

Wednesday, Jan. 21:

  • Real Talk: Conversations Around Diversity, noon, Hughes-Trigg Student Center Ballroom West. With a January topic of “Is Your Voice Being Heard? Social media activism: How effective is it?,” this monthly discussion is open to students and other members of the SMU community.
  • Opening reception for Helen Suzman: Fighter for Human Rights, 4-6 p.m., Bob Hope Lobby, Owen Arts Center. This panel exhibition uses letters, speeches, political cartoons and news articles to showcase the career of the South African anti-apartheid and human rights activist. The exhibit runs in the Bob Hope Lobby, Owen Arts Center, through Feb. 20, 2015. Cosponsored by the SMU Arts + Urbanism Initiative and Embrey Human Rights Program. Find more information at the Meadows School of the Arts News and Events homepage.

Thursday, Jan. 22:

  • Film screening, “Mountains That Take Wings: A Conversation with Angela Davis and Yuri Kochiyama”, 6:30 p.m., Hughes-Trigg Student Center Ballroom West. Based on exchanges in 1996 and 2008 between professor and writer Angela Davis and grassroots organizer and Nobel Peace Prize nominee Yuri Kochiyama, the film showcases the scope and depth of their knowledge on topics ranging from Jim Crow laws and Japanese American internment camps, to Civil Rights, anti-war, women’s and gay liberation movements, to today’s campaigns for political prisoners and prison reform. Sponsored by SMU’s Women and LGBT Center.

For more information, contact SMU’s Office of Multicultural Student Affairs, 214-768-4580.