Alice Kendrick, professor in the Temerlin Advertising Institute of SMU’s Meadows School of the Arts, has been named to the Global Insights Advisory Council for Brand USA (formerly the Corporation for Tourism Promotion).
She is one of three professors nationwide chosen to join the council. The corporation is a public/private marketing entity formed in 2010 to encourage international travel to the United States. Brand USA, working closely with the travel industry, will launch its inaugural global marketing campaign in April 2012.
The Advisory Council, which is composed of travel industry professionals, research specialists, global entrepreneurs and academics, will evaluate the results of the campaign.
“I’ve been doing research about nation branding for about 10 years now, and it’s like a dream come true to be able to serve on the research advisory council for the first U.S. international travel advertising effort,” Kendrick says.
Kendrick was selected to join the council based on her record of academic publishing, especially in the area of advertising and nation branding. She is co-author of a book titled Successful Advertising Research Methods and another titled Advertising’s War on Terrorism: The Story of the U.S. State Department’s Shared Values Initiative, for which she was awarded the Great Minds Research Innovation Award by the Advertising Research Foundation in 2007.