‘A Clear Vision’ propels SMU’s 2010 United Way Campaign

United 2020 graphicSMU has embraced the theme of “A Clear Vision – Education, Income, Health” as part of the University’s 2010 United Way fund-raising drive. This year’s goal is $75,000, and the campaign continues through Dec. 31.

“Education, Income, Health” reflects the three pillars of United 2020, the United Way of Metropolitan Dallas’ ambitious set of goals for the next 10 years. The agency’s blue ribbon commission – which includes Geoffrey Orsak, dean of SMU’s Lyle School of Engineering – wants to prepare 50 percent more students to succeed in college, move 250,000 additional people out of poverty permanently, and improve community health through expanded access, preventive care and healthy behaviors, according to the United 2020 website.

> Learn more about United 2020

The initiative’s name encompasses both the target year and the idea of clear vision, says Jeff Strese, director of SMU Human Resources and the 2010 United Way campaign co-chair. The campaign is asking SMU community members to contribute $2 per week toward its goal.

“The United Way has helped us understand the impact that figure can have in practical terms,” Strese says. “Two dollars can provide baby formula for a family, or tax and financial counseling for persons that qualify.”

> Watch the United 2020 video

Currently SMU ranks 101st in total campaign contributions among more than 1,000 organizations in the North Texas area. The campaign chair hope to propel the University into the top 100 with the 2010 effort.

The campaign will continue to find ways to increase student involvement, say Strese and faculty co-chair Steve Edwards, associate professor in SMU’s Temerlin Advertising Institute, Meadows School of the Arts. Last year, SMU community members had the option to contribute by adding $1, $5 or more to on-campus transactions using Pony Express, a credit card or cash.

“We saw increases in giving from that,” Strese says. This year, he adds, the campaign will engage the Greek community and other student organizations by encouraging them to raise at least $25 each.

Campaign organizers are also planning to extend the University’s involvement into the spring. The Wellpower program will sponsor a University 5K walk/run to benefit the United Way, scheduled to take place in spring 2011.

> Visit SMU’s United Way homepage

Faculty and staff members may make a one-time gift or a choose a monthly payroll deduction. Donations can also be added to purchases at the following campus locations:

  • Einstein Bros. Bagels, Fincher Building
  • Java City, all locations
  • Mac’s Place, McElvaney Hall
  • Mane Course (Chick-fil-A, Pizza Hut, Subway), Hughes-Trigg Student Center
  • The Market & Montague’s, Hughes-Trigg Student Center
  • Meadows Cart (Starbucks), Owen Arts Center
  • RFoC @ Lee, Umphrey Lee Center
  • SMUothies, Dedman Center for Lifetime Sports

> Learn more from the United Way of Metropolitan Dallas

About Kathleen Tibbetts

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