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Social media and their impact on career growth will be the hot topics of the 3rd annual Digital Threads networking symposium, to be held Nov. 5-6 in SMU’s Meadows School of the Arts.

SMU faculty and students will have the opportunity to meet with leaders in social media while discussing innovative uses of social networking tools.

This year’s keynote session is scheduled for 2-4 p.m. Nov. 5 in O’Donnell Recital Hall, 2130 Owen Arts Center. “Advertising, Music, Television – Social Media Changes Everything” will be moderated by Terry Mackin, president of the global media consulting practice Foresight Lab. Participants include:

  • Larry Weintraub, CEO of the digital word-of-mouth marketing company Fanscape
  • Jimmy Dunne, president of the music and entertainment promotions firm Inspire
  • Tyson Wheatley, producer and news manager of

The sessions will be followed by a 4 p.m. reception in Taubman Atrium. Students, faculty and industry professionals are welcome.

Concurrent sessions on the uses of social media will take place throughout the day Nov. 6, with topics ranging from building a brand, to breaking into the music industry, to news gathering and dissemination.

Find a complete schedule at the SMU News website