Guildhall at SMU logoThe Guildhall at SMU has joined the PC Gaming Alliance, a nonprofit organization that unites hardware and software creators, game developers and publishers, and others committed to the PC gaming market with the common purpose of advancing the PC as a worldwide gaming platform.

“Having SMU join…is a big win for the organization,” says DELL’s Rick Carini, chairman of the board of the PCGA. “The PCGA’s main goal is to improve the PC gaming customer experience. SMU, as the first university to join the PCGA, will bring a unique perspective that will help balance the [organization].”

“We hope that SMU and other universities will be able to serve as the independent testing and innovation centers for PCGA and its members,” says Peter Raad, executive director of The Guildhall at SMU. “In order to fulfill our mission of providing the future professionals and leaders of the video game industry, we need to be engaged in all aspects of the value chain.”

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