A new online giving page may have been a decisive factor in SMU reaching its stretch goal of $60,000 toward the 2007 United Way campaign, organizers say. Nearly 200 community members participated in the fund-raising drive, which helps the United Way of Metropolitan Dallas support programs such as Hope’s Door and Meals on Wheels. Read more.
“We think online contributions made a difference,” says Ellen Pryor, associate provost for honors and international programs and SMU’s United Way campaign co-chair. “Perhaps many who gave on line would have pledged in the traditional way, but even taking this into account, we believe that option was helpful.”
In the future, the organizers hope to expand the University’s page to track progress, answer frequently asked questions and announce events tied to the campaign, Pryor says. “We think all of this will increase SMU’s participation.”
In addition, raising awareness of each school’s and division’s progress toward fund-raising goals “might even spark a little friendly competition,” says co-chair Bill Dworaczyk, director of the Norwick Center for Digital Services and president of the SMU Staff Association.
Visit the United Way online at www.unitedwaydallas.org.