SMU Schools and Units:

Below, please find sample social media posts, social media images, and email templates that can help you promote Mustangs Give Back to your constituents. You may also view the schedule of matching gifts (please note that this information should not be made public until the appropriate time on March 7).

On March 7, the Office of Annual Giving will be headquartered at the Starbucks in Fondren Library for the day! This is a great opportunity for you to stop by and market your project to students, faculty, staff, and alumni.

For answers to any questions, please contact Kendyl Wear at 214-768-3061.

Thank you!

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Social Media Sample Posts

Twitter: Pre-Challenge Promotions

  • #MustangsGiveBack – support what you love most about SMU on 3/7. Make real differences for SMU students. Please RT! http://smu.edu/mgb
  • #MustangsGiveBack – support [your school/unit] on 3/7. Make a real difference for an SMU student. Please RT! http://smu.edu/mgb
  • 3/7: SMU’s day of giving! Make a gift & RT/post w/ #MustangsGiveBack and you could win a $200 Visa gift card! http://smu.edu/mgb
  • #MustangsGiveBack is coming on 3/7! What will you support? Please RT! http://smu.edu/mgb
  • #MustangsGiveBack is coming on 3/7! Support [your school/unit]! Please RT! http://smu.edu/mgb
  • Increase your impact on 3/7 by making a gift to [your school/unit] during #MustangsGiveBack! http://smu.edu/mgb
  • Get ready to choose, give and share on 3/7 for #MustangsGiveBack! http://smu.edu/mgb

Twitter: Day-Of Promotions

  • #MustangsGiveBack is TODAY! Support [your school/unit] and make a real difference for students. Please RT! http://smu.edu/mgb
  • Have u made a gift to SMU for #MustangsGiveBack? Tell us where/why! RT for chance to win a $200 Visa gift card! http://smu.edu/mgb
  • Increase your impact by making a gift TODAY as a part of #MustangsGiveBack! http://smu.edu/mgb
  • There’s no better way to be a #ProudMustang than by supporting #MustangsGiveBack! http://smu.edu/mgb
  • RT if you gave to [your school/unit] for the first time today! We appreciate your support! #MustangsGiveBack http://smu.edu/mgb
  • Only [xx] hours left to show your support for #MustangsGiveBack! Have you given yet? http://smu.edu/mgb
  • If you haven’t already given, now is the time! #MustangsGiveBack http://smu.edu/mgb
  • Transform lives, shape world changers and make great things happen. All gifts make a difference! #MustangsGiveBack http://smu.edu/mgb
  • Choose. Give. Share. #MustangsGiveBack is TODAY! http://smu.edu/mgb

Facebook or Instagram: Pre-Challenge Promotions

  • Save the date! On March 7, join thousands of fellow Mustangs and support [your school/unit] during #MustangsGiveBack, our university-wide day of giving. We’ll have exciting giveaways, surprise announcements and more. This is your chance to make a difference and impact the future of the Hilltop!
    http://smu.edu/mgb
  • You know how big an impact Mustangs make on the world. #MustangsGiveBack is your chance to make a difference. Support [your school/unit] on March 7 by donating to [your project name and short description]!
    http://smu.edu/mgb
  • On March 7, you can be a part of something BIG: #MustangsGiveBack, @SMU’s university-wide day of giving. Support [your school/unit] and show the world what you love about SMU!
    http://smu.edu/mgb
  • Will you support [your school/unit] at @SMU? Be a part of #MustangsGiveBack! It’s easy: make a gift, post with the hashtag #MustangsGiveBack (and be entered to win a $200 Visa gift card), and feel great that you’ve made a real difference in the life of an SMU student! Comment below to let us know that we have your support!
    http://smu.edu/mgb

Facebook or Instagram: Day-Of Promotions

  • It’s finally here! Help us celebrate #MustangsGiveBack all day long and get ready for all the Red and Blue you can handle. Make your gift TODAY! It’s easy: choose a project, make a gift, share with the hashtag #MustangsGiveBack (and be entered to win a $200 Visa gift card!), and feel great that you’ve made a real difference in the life of an SMU student! Be sure to watch Facebook today for exciting giveaways, surprise announcements and more.
    http://smu.edu/mgb
  • Today is #MustangsGiveBack, our university-wide day of giving. We’d love to hear from some of you about the impact [your school/unit] has had on you! Leave a comment below!
    http://smu.edu/mgb

Social Media Images

Email Template & Schedule

Sending with Outlook or SMU Webmail

Click this link to view the template, then select-all and copy the page. Paste it into a new message in Outlook or Webmail. Edit the text as needed and send to your subscriber list.

Reminder: If you are sending to off-campus email addresses, you must provide a way for recipients to unsubscribe. Change the “unsubscribe” link in the footer to point to your unsubscribe service or the email address of the staff member responsible for maintaining and updating your email list.

Sending with your favorite email service

You can also send your message with any email service (such as My Emma, Constant Contact, or Mailchimp). Just import the HTML template file into your service, edit your message, and send.

Schedule of Matching Gifts

Below is the schedule for matching gifts. Please do not publicize these until AFTER the scheduled time. We are promoting these as “surprise” gifts, so we do not want to let any external members of the SMU community know about these in advance.

A portion of each donor’s giving total on March 7 will be matched to the fund he/she chooses.

If you have additional questions about how the match works, please contact Kendyl Wear at kllyons@smu.edu or 8-3061.

Time Communication Challenge/Match Details Overall Total Matching for 1,500 Goal
8 a.m. Challenge Launch email 1,500 donors before 11:59 p.m., and an anonymous donor will provide a $50,000 match to SMU. A portion of each donor’s giving total on March 7 will be matched to the fund he/she chooses. $50,000
10 a.m. Update email 1 A donor will add $5,000 to the total match if we reach 1,500 donors. A portion of each donor’s giving total on March 7 will be matched to the fund he/she chooses. $55,000
12 p.m. Update email 2 Lunchtime Challenge.
The two projects that receive the greatest number of gifts between noon and 2 p.m. CST will get an additional $250 each.
These donors also count toward the 1,500 donor goal, but the $500 in matching will not be proportionate among all projects. $55,000
3 p.m. Update email 3 No challenge at 3 p.m.; just an update. $55,000
6 p.m. Update email 4 Non-FY17 Donor Challenge. If we get 250 new FY17 donors by 8 p.m. CST, a matching gift of $2,500 will be added to the total day’s challenge. A portion of each donor’s giving total on March 7 will be matched to the fund he/she chooses; these donors count toward the 1,500 donor goal. $57,500
10 p.m. Update email 5 No challenge at 10 p.m.; just an update. $57,500