Originally Posted: June 2, 2016
Who are you and do you do?
My name is Matt Alexander. I’m the founder of Edition Collective, which is the parent company of two brands; Foremost, an affordable, American-made clothing line, and Imprint, a curated retailer for men.
We’re going to be talking about writing copy. When you go to write something, do you have a process that you go through like it’s a science or is it different every time?
It’s not even remotely a science for me. Actually, to be honest, I find that I’m best at my writing my copy when I’m hungover — that would be the closest thing to something repeatable in my process.
On the Imprint side, we put out several major collections of clothing per month for which I write all copy. Each collection is probably over 2,000 words each and I write it all about two or three hours before we release.
So, the focus is always to have the copy very fresh and happen in the moment. On occasion, I’ll have to run our social channels and I’ll pre-write some of the product tweets. Then throughout the day I’ll keep Twitter open on my Mac and occasionally tweet something ridiculous from the company account. READ MORE