Simmons
Simmons OneView is a tool that accesses data from the annual Simmons National Consumer Survey of 25,000 adults. This survey includes in depth demographic questions, brand consumption, attitudes about various topics, and media consumption preferences.  Simmons OneView allows you to create customized reports, access data down to the regional level, and find relationships between any variables on the survey. Applications include entrepreneurship, marketing and advertising, communications, and any kind of population studies of America today.

Training on the tool is available through http://guides.smu.edu/simmons or by contacting Megan Heuer.

 

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