I would recommend the copywriting class in particular. While the class was fast and furious, it honed my skills and helped me identify my own strengths and weaknesses. The way the curriculum is presented and the number of topics covered help sharpen your writing skills with laser precision.
After several successful years as a corporate manager, I had the beginning of the idea that I wanted to have my own business, but I didn’t know what I wanted to do. My financial planner and I started tossing around the idea of financial planning as a business for me.
During my studies I had the opportunity to teach undergraduate class piano courses at SMU, and I loved the format and interaction with a group of students. I had heard about a program for adults called recreational music making and found that CAPE would provide the perfect environment for me to bring a group of people together to learn piano.
I enjoyed the entire digital marketing certificate experience and appreciated the opportunity to meet people in class while I was transitioning to a new job. It was fun to learn as a group. The program helped me strengthen my digital marketing skills and find a new position in marketing.
My friends had recommended SMU as a school for certificate courses, and when I first enrolled with SMU and started classes, all they said was true. The instructors managed to present an incredible amount of material while still making it fun and giving us time for discussion.
CAPE students are attentive and thirsty to learn how to apply social media to their current or future jobs. Most come from marketing and need a deep understanding of how social fits into the overall marketing planning, not just as a separate function.