A new regional Second Century Campaign strategy was unveiled during the October 25 Volunteer Summit, featuring an increased focus on Texas and new regional efforts across the United States.

A new regional Second Century Campaign strategy was unveiled during the October 25 Volunteer Summit, featuring an increased focus on Texas and new regional efforts across the United States.

During the Volunteer Summit October 25, Campaign Co-Chair Carl Sewell ’66 outlined a new structure for The Second Century Campaign, including the addition of four SMU trustees to the Campaign Leadership Council: Paul B. Loyd, Jr. ’68, Bobby B. Lyle ’67, David B. Miller ’72, ’73 and Sarah Fullinwider Perot ’83. Also new is a Campaign Steering Committee for Alumni, chaired by Alumni Board President Leslie Long Melson ’77.

Mr. Sewell also detailed a new regional strategy for the campaign, with significant focus on Texas and its more than 70,000 SMU alumni. Leading the Texas effort will be Trustees Michael M. Boone ’63, ’67 of Dallas, Scott J. McLean ’78 of Houston, and Richard Ware ’68 of Amarillo. The strong work of current Campaign Steering Committees in Houston, led by Scott J. McLean ’78 and Dennis Murphree ’69, and Fort Worth, led by Albon O. Head, Jr. ’68, ’71 and Stephen L. Tatum ’76, will contribute to this regional strategy.

In addition, regional efforts across the U.S. will broaden the campaign’s previous focus on cities. The effort is designed to attract donor interest in areas that are home to a sizable portion of SMU alumni and also to thousands of SMU students and prospective students.

Regional fundraising efforts in the Midwest, Northeast, Southeast and West will be led by Tim P. Moen ’74 and Jim White, Jr. ’82 (Midwest), James H. MacNaughton ’72, ’73 (Northeast), Martin L. Flanagan ’82 (Southeast), and Liz Martin Armstrong ’82 and Trustee Royce E. (Ed) Wilson, Sr. (West).  These leaders will continue to work closely with the co-chairs of the 10 leadership city Campaign Steering Committees, building upon robust current activity.

These efforts are led by co-chairs: Tim P. Moen ’74 and Paulette McConachie Moen ’75 and Jim White, Jr. ’82 and Becky Ballard White ’82 (Midwest-Chicago); Paul D. Diemer ’86 and Sheri Forbes Diemer ’86 (Midwest-St. Louis); James H. McNaughton ’72, ’73 (Northeast-New York City); Ann Cook Cole ’63 (Northeast-Washington D.C.); Martin L. Flanagan ’82 and Jennifer D. Flanagan ’82 (Southeast-Atlanta); Trustee Bill Armstrong ’82 and Liz Martin Armstrong ’82 (West-Denver); Roger B. Palley and Marion Palley, Kevin D. Welsh and Kelly Allen Welsh ’78 and Trustee Royce E. (Ed) Wilson, Sr. and Leslie Zahn Wilson ’81 (West-Los Angeles); and C. David Cush ’82, ’83 (West-San Francisco).

New Campaign Goals Announced

During the Volunteer Summit, President R. Gerald Turner announced three new campaign goals that will be added to the new $1 billion financial goal and the campaign’s existing participation goals.