Craig James ’83, co-chair of the Campaign Steering Committee for Campus and Student Life, celebrates the campaign’s success during the meeting of the Campaign Executive Committee May 6

Riding a whirlwind of spring events and announcements, The Second Century Campaign capped its third public phase year topping the $500 million mark and gaining significant participation from donors at every level.

The campaign total thus far of $537.8 million compares to a total of $542 million raised during the entirety of the last campaign, A Time to Lead.

In addition, the campaign achieved a yearly alumni giving rate of 22.5 percent. Participation rates were greatly helped by Founders’ Day Weekend, April 15-17, which kicked off SMU’s Second Century Celebration.  The Second Century Celebration will last through 2015 and commemorates the 100th anniversaries of SMU’s founding and opening. It is also drawing attention to the high quality of the University’s students, faculty and academic programs and supporting The Second Century Campaign.

“It has been an unbelievably busy spring semester, due, of course, to many events related to the centennial, but also to the continuing expansion of our programs, accomplishments of our students and generosity of our donors,” says President R. Gerald Turner. “To all those who are supporting SMU in our extraordinary progress, we say ‘thank you.’”

Frances Anne Moody-Dahlberg ’92 addresses the crowd gathered for the announcement that the Moody Foundation is contributing $20 million for the renovation and expansion of Moody Coliseum April 20

A brief summary of recent major campaign commitments includes:

As an illustration of the excitement generated by The Second Century Campaign, the initiative has received contributions from more than 400 donors who have provided commitments of $100,000 or more in support of campaign priorities, including 82 commitments of $1 million or more. (The names of generous donors who have provided commitments of $1 million or more appear here.)

These donations have made it possible for SMU to achieve significant progress toward reaching each of the three Second Century Campaign priorities. Totals thus far include:

  • $123 million for Student Quality (61 percent of the $200 million goal).
  • $246 million for Faculty and Academic Excellence (70 percent of the $350 million goal).
  • $142 million for the Campus Experience (71 percent of the $200 million goal).

Albon O. Head, Jr. ’68, ’71, co-chair, shares information with SMU constituents at the April 28 kickoff celebration of the Campaign Steering Committee for Fort Worth

The impact of The Second Century Campaign is being felt throughout the University. Highlights include:

  • 224 new endowed scholarships, as compared to a total of 171 during the entirety of the last campaign. This increase in scholarship support has contributed to a nearly 100-point rise in the average SAT score of entering students over the last decade. At the same time, SMU has been able to attract a student body that features greater cultural, ethnic, geographic and socio-economic diversity.
  • 21 endowed faculty positions thus far, leaving 17 to meet the University’s goal of 100.
  • 15 endowed schools, centers, institutes and academic programs.

Building on this remarkable momentum, The Second Century Campaign has been extended through 2015 to align with The Second Century Celebration.

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