The loyalty of two alumni of Southern Methodist University’s Cox School of Business is worth millions, and their creative contribution could be described as priceless.

D. Scott Luttrell (BBA ’77) and David B. Miller (BBA ’72 and MBA ’73) have helped Cox create an undergraduate curriculum in alternative asset management.

Mr. Luttrell is founder and chief executive of LCM Group Inc. of Tampa, Fla., which has just given $1.5 million toward establishing the curriculum. He’s also the one who suggested the program in fall 2006.

Mr. Miller and his EnCap Investments LP, of which he is partner and co-founder, contributed another $1.5 million for a total of $3 million to launch the undergraduate financial program.

Mr. Luttrell’s firm specializes in alternative asset funds management. Mr. Miller’s firm provides private equity to the independent sector of the oil and gas industry.

Why is this curriculum important?

Cox School Dean Albert W. “Al” Niemi Jr. points out that New York, San Francisco and Dallas are the three U.S. leaders in private equity and hedge funds, a natural market for graduates in this field.

The $3 million will finance the EnCap Investments & LCM Group Alternative Asset Management Center and the hiring of a director.

It will also support development of courses leading to a specialization within the finance major at the undergraduate level and the finance concentration at the graduate level.