SMU Business Services Marketing

As our inaugural post, we wanted to share an article that we ran across by Rebecca Lieb. Though we have excellent clients already, "How to Be a Good Client" is a great refresher about how to work with us.

For example, here is one of our favorite suggestions from Lieb:

Create a communications map. Who are the go-to people, on your side and your agency's? Distribute a detailed list to both sides' players, from C-level to mail room. Contact information is a must, preferred contact methods and times of day are a big help.

Too often, projects stall because a decision maker hasn't been identified. Creating a contact map for each project allows us to send your project to the appropriate people for approvals. As a result, your project moves through without delay!

For the 2008/2009 school year, Marketing partnered with the Office of Risk Management to let the SMU community "Know What To Do" in case of an emergency on campus. Here is a summary of what we did:

October 1: The SMU AWARE promotions team demonstrated the four steps required by students, faculty and staff during an evacuation with a comedic skit.

November 15: Students, faculty and staff played interactive games that educated participants on the steps to take in the event of an active shooter, or other violence, on campus.

April 8: This time around, the event featured putt-putt in Hughes-Trigg and basketball games in Umphrey-Lee to help teach the SMU community what to do in the event that there is a danger outside or a warning siren has been sounded.

Here is a video that features highlights from this year's campaign:

As a result, this dynamic campaign was featured in the following outlets:

- SMU Parents Newsletter (print), 2/1/09
- SMU Daily Campus, 12/5/08
- SMU FORUM, 10/15/08
- SMU Daily Campus, 10/02/08
- SMU Parents Blog, 10/02/08