The City of San Diego’s Commission for Arts and Culture has consistently used data from the California CDP to create their annual economic impact report. But what happens after an economic impact report is created? Where does the information go, and how does it help strengthen the arts community in a given city?
The San Diego Convention and Vistors Bureau’s ‘Happiness is Calling’ 2012 marketing campaign is a fantastic example of arts data in action. Watch the commercial below to see how the city is using its strong arts scene to attract new and returning visitors to the city.
You can also watch a sizzle reel put together by the SD Commission for Arts and Culture.