Five Tips for Getting your Story Told

To build an arts business, you’ll need to use a range of tools to tell your story and connect with your community, including advertising, marketing and communications tools. You’ll also want to consider how to share your work with journalists who are covering your field in newspapers and magazines, on television and radio, and online in blogs or traditional news sources. A positive story in your local newspaper can give your enterprise credibility and attract potential clients. But in today’s very busy news environment, it can be a challenge for artists to connect with journalists and make the case that their work deserves news coverage. Here are a few tips:
FIVE Tips for Getting your Story Told
1.    What is your story? Can you express in 100 words what you are doing and why it matters to your community?  Your story has to be newsworthy. Here’s some good advice in Forbes Magazine.  http://www.forbes.com/sites/brettnelson/2012/08/27/the-12-step-insiders-guide-to-getting-press-coverage/
2.    Pay attention to journalists in your region and what they are writing about. Who is writing about your area of expertise? Newspapers, magazines, radio, television, online – consider all media. Once you have done the research and found journalists who tell stories about your field, contact them by email and send them your pitch.
3.    If you don’t know which reporter to approach, you can consider sending your pitch by email to the editor who oversees the news section that is most relevant to your story. Do not call on the phone; editors are very busy and get hundreds of pitches a day, and in today’s 24/7 news cycle they greatly prefer to communicate by email. If they like your story idea, they may hand it off to a reporter. If you don’t hear back you can try one follow up email, but if that gets no response, it’s best to move on and try a different media outlet.
4.    When you do land that interview, remember you have the ability to guide it. Do your research before your interview so you know your story well. Prepare by knowing what questions journalists will ask.http://www.prdaily.eu/PRDailyEU/Articles/10_tips_to_help_you_ace_a_media_interview_14894.aspx
5.    Share the good news. When you land a story, post it on your website and social media sites. Good news stories tend to attract more news stories.
Print Friendly, PDF & Email
This entry was posted in bootstrap marketing, Marketing, Press and tagged , , , , , . Bookmark the permalink.

23 Responses to Five Tips for Getting your Story Told

  1. obviously like your web site however you need to take a look at the spelling on quite a few of your posts. Several of them are rife with spelling issues and I find it very bothersome to tell the truth however I will certainly come back again.

    • James Hart says:

      Thank you, Artie.

      Such errors bother me too. After all, typos disrupt the flow of the experience of the reader.

      This said, we have had many authors in our first year of this blog, which has generated over 55 original posts.

      We are reassessing and re-evaluating approach to the blog and I can say some exciting things are around the corner.

      All of this said, quality is our mantra and for both student authors and myself, a general lack of typos will be part of this goal for our second year of this blog.

      Thank you for your honest feedback. It is much appreciated.

      Jim Hart
      AE Blog Administrator

  2. I do agree with all the ideas you have presented in your post. They’re really convincing and will certainly work. Still, the posts are very short for beginners. Could you please extend them a little from next time? Thanks for the post.

  3. james says:

    This is undoubtedly my 1st epoch Ive visited this website. I identified a full slice of interesting info in your identifiable blog. Resting on the number of comments on the posts, I reckon that I am not saying the one 1! continue taking place the impressive work.

  4. Mae Kaspari says:

    Greetings! I get this is kinda inedible focus nevertheless I’d figured I’d solicit. Would you be involved in trading links before maybe guest writing a blog send otherwise vice-versa? My blog covers a lot of the similar subjects as yours and I think we could momentously help as of all new. Qualification you are involved consider free to propel me an email. I look advance to hearing from you! Enormous blog by the way!

  5. I really like your writing style, excellent info, appreciate it for putting up :D. “Freedom is the emancipation from the arbitrary rule of other men.” by Mortimer Adler.

  6. After study a number of of the blog posts in your website now, and I truly like your manner of blogging. I bookmarked it to my bookmark web site checklist and shall be checking back soon. Pls check out my web page as effectively and let me know what you think.

  7. I believe this website holds some real superb info for everyone :D. “This is an age in which one cannot find common sense without a search warrant.” by George Will.

  8. you are really a good webmaster. The site loading speed is incredible. It seems that you are doing any unique trick. Also, The contents are masterwork. you have done a fantastic job on this topic!

  9. I like what you guys are up in addition. Such sharp composition and reporting! Keep up the superb moving parts guys I?ve incorporated you guys to my blogroll. I imagine it’ll improve the value of my site

  10. Alfred Vyas says:

    Very good written information. It will be beneficial to anyone who employess it, as well as yours truly :). Keep up the good work – looking forward to more posts.

  11. I must show my respect for your kind-heartedness in support of all those that really want guidance on this one area of interest. Your personal commitment to getting the message up and down appeared to be extremely useful and has consistently allowed associates just like me to achieve their objectives. Your entire warm and friendly report signifies a whole lot a person like me and much more to my office colleagues. Warm regards; from each one of us.

  12. Brent Satoe says:

    I simply wanted to say thanks yet again. I am not sure the things that I would have carried out without those creative concepts shown by you regarding this topic. It has been an absolute frustrating dilemma for me, however , observing a expert approach you managed it made me to leap with happiness. I’m happy for this work and thus believe you realize what a powerful job you happen to be getting into educating the rest by way of your site. I am sure you have never encountered any of us.

  13. You ought to obtain piece in a contest representing one of the best blogs by the web. I will commend this web site!

  14. lida says:

    With havin so much content do you ever run into any issues of plagorism or copyright violation? My blog has a lot of completely unique content I’ve either created myself or outsourced but it appears a lot of it is popping it up all over the internet without my agreement. Do you know any techniques to help protect against content from being ripped off? I’d certainly appreciate it.

    • James Hart says:

      Hi Lida.

      I don’t worry about that so much, as this content is time-stamped. Imitation is the best form of flattery and ideas are like the wind…everyone is exposed to them and they are hard to “protect”.

      Hope this helps,

      Jim

    • James Hart says:

      As of today, we have nearly 110 original posts on this blog.

  15. Anonymous says:

    Oh my goodness! a tremendous article dude. Thank you However I am experiencing situation with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting identical rss drawback? Anybody who knows kindly respond. Thnkx

    • James Hart says:

      Thank you for your kind comment and interest. At the moment, we do not have subscription capability on this blog, due to technical restrictions at the university level. We are trying to resolve this. In the meantime, please check back soon.

Leave a Reply

Your email address will not be published. Required fields are marked *