There is an old military expression that say, “No plan survives first contact.” What this means to me is that we can plan and plan and plan, but once we engage at least one other person, plans change. This is because people are unpredictable, just as the market is.
So if things are destined to change, why create a plan in the first place? We create a plan so as to understand the landscape, to increase chances of competitiveness, to understand how our offerings are both different and necessary, to have a strategy, to give our limited energy in the course of a given day have direction.
Jim Hart is the Director of Arts Entrepreneurship at Southern Methodist University. The Department of Arts Entrepreneurship at SMU seeks to equip its creatively minded students with entrepreneurial skills so that they increase their chances of sustainable income and so that graduates serve as the principle driving force in their own career, throughout their lives.